Marketing
Tips on using social media in business communications
By By Sudakshina Bhattacharjee | 25 May 2013
Social networking media has changed the way we now communicate — from sending an email to carrying out general business transactions globally. By Sudakshina Bhattacharjee
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
‘Product of the Year’ consumer survey honours 34 brands
By By Shweta Amit | 11 Mar 2013
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Starbucks opens fourth cafe in Mumbai
16 Jan 2013
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
Business History Videos
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History of Hovercraft Part 1...
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