Marketing
Tips on using social media in business communications
By By Sudakshina Bhattacharjee | 25 May 2013
Social networking media has changed the way we now communicate — from sending an email to carrying out general business transactions globally. By Sudakshina Bhattacharjee
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
‘Product of the Year’ consumer survey honours 34 brands
By By Shweta Amit | 11 Mar 2013
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Starbucks opens fourth cafe in Mumbai
16 Jan 2013
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