Marketing
After Facebook, Google moves to ban cryptocurrency ads
14 Mar 2018
Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of its crackdown on ‘bad ads’ that saw it remove more than 3.2 billion advertisements in 2017
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
Doritos to create crunch-free chips for women
06 Feb 2018
Neighbours to ‘taste the thunder’ as Coke to take Thums Up global
03 Feb 2018
Coca-Cola will launch Thums Up, India’s top carbonated beverage, in neighbouring countries like Bangladesh and Sri Lanka as the company’s studies show people there have similar tastes to India
New marking technique could halt counterfeit goods
29 Jan 2018
Researchers at the University of Copenhagen have developed the world's most secure marking system for combatting pirated goods including pharmaceuticals, foodstuffs, designer merchandise and artwork
Budweiser out of top three popular beers in US
24 Jan 2018
Featured articles
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
Vijay Mallya’s Kingfisher Ai...
It is about Kingfisher Airlines, a company that once soared...
By Aniket Gupta | Presenter: Sheetal Gaekwad
The story of Cadbury | Compa...
Today’s video is about the history of a brand we are all fa...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
view more
.jpg)
.jpg)
