Marketing
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
French regulator orders Nestle to allow rival coffee capsules on Nespresso
17 Apr 2014
The French regulator yesterday ruled that Nestle should allow its competitors' branded coffee capsules to be used on its single-serve Nespresso coffee system
Uninor opens 367 stores in a single day
15 Apr 2014
Flipkart to start selling televisions online
12 Apr 2014
Tatas’ Croma to adopt Best Buy-style sales strategy
03 Apr 2014
The 'store pickup' concept allows customers to order items online and pick them up later from the store
Celebrity touch raises auction prices: Yale study
24 Mar 2014
The degree of physical contact that a celebrity has with a piece of memorabilia affects how much collectors are willing to pay for it at an auction
Goodyear unveils its latest ad blimp
15 Mar 2014
The company which had been working on the redesign for a year with German firm Zeppelin Luftschifftechnik, showed off the new version yesterday
Apple to set up outlets across tier II cities
12 Mar 2014
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
BlackBerry slashes Z10 prices by Rs 12,000
25 Feb 2014
Customer complaints rise to 1 per second in the UK
11 Feb 2014
Energy, retail and internet telecoms were the most common sectors for complaints, followed by transport and travel
GMCR to market Coke beverages after 10% stake sale for $1.25 bn
06 Feb 2014
Under their 10-year agreement, both companies agreed to collaborate on the development and launch of Coca-Cola’s global products in GMCR’s upcoming Keurig Cold at-home beverage system
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