Marketing

Steve Jobs’ original 1976 garage-built PC fetches $365,000
12 Dec 2014
A fully-functional Apple computer of the model that the company’s late co-founder Steve Jobs sold out of his parents’ garage in 1976 for $600,has sold for $365,000 at a Christie’s auction

Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
03 Dec 2014
Marketing efforts are more successful and revenues increase when retailers cater to consumers’ preferences and invest in creating certain perceptions of the service environment
Frenzied UK shoppers clash on Black Friday
29 Nov 2014

Facebook losing appeal with teens: Study
28 Nov 2014
Facebook is fast losing its appeal with teens who are increasingly spending less time on Facebook than on instant messaging apps
OnePlus opens online sale of latest smartphone
28 Nov 2014
Amazon drops unlocked Fire Phone price to $199
26 Nov 2014
Xiaomi launches Redmi Note 3G and 4G models
25 Nov 2014

A quarter of fashion and luxury goods advertised on Facebook are counterfeit: research
15 Nov 2014
Cyber-security experts report having found that about a quarter of the fashion and luxury ads they examined on Facebook were for counterfeit goods
Wal-Mart to make Black Friday a week-long event
12 Nov 2014
Latest articles
Featured articles

Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.

The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES

Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.

As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.

The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)

The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
Business History Videos

History of hovercraft Part 3...
By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...
By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
