Marketing

25 Aug 2014

The union ministry of textiles today announced a unique partnership with e-commerce major Flipkart to provide online marketing platform to handloom textiles across the country

12 Aug 2014

Doyen of rural communications and marketing, R V Rajan, founder, Anugrah Madison Advertising, talks to Swetha Amit about his new book Don’t Flirt with Rural Marketing, and what it takes for companies to enhance their sustainability in the rural markets

04 Aug 2014

While Procter & Gamble did not say which of the estimated 100 brands would either be discontinued or sold off, these brands taken together had aggregate sales declines of 3 per cent a year over the last three years

01 Aug 2014

28 Jul 2014

26 Jul 2014

Apurva Kothari, worked with Fortune 500 companies in the US, before starting No Nasties, an organisation that designs 100-per cent organic T-shirts. The increasing rate of farmer suicides in India propelled him to return to India to work with the farmers directly. In this interview, with Swetha Amit, Kothari talks about his journey as an entrepreneur, organic clothing and his future plans in generating support for this movement.

23 Jul 2014

18 Jul 2014

16 Jul 2014

15 Jul 2014

11 Jul 2014

30 Jun 2014

Users of social media sites such as Facebook are less willing to recommend products online because of the perceived risks to their reputation if their views are not endorsed or shared by others

20 Jun 2014

The Fire Phone features four cameras that can track faces to show images, appearing to have depth similar to a hologram, and lets users scroll through web or book pages by only tilting the device

19 Jun 2014

Research reveals of all the tweets on  e-cigarettes nearly 90 per cent were commercial tweets and only 10 per cent were individual consumer opinions. 94 per cent of the commercial tweets included a website link

17 Jun 2014

11 Jun 2014

11 Jun 2014

09 Jun 2014

The concessions apply only to incoming calls, and customers will still have to pay extra for making long-distance calls

04 Jun 2014

24 May 2014

20 May 2014

Ambi Parameswaran, former executive director and CEO of Draftfcb Ulka, talks to Swetha Amit about his new book, For God’s sake, on the significance of religion on consumer behaviour

02 May 2014

28 Apr 2014

22 Apr 2014

21 Apr 2014

Mathias Döpfner, CEO of German publisher Axel Springer SE, has warned Google in a letter that in the history of economics, monopolies did not survive long