Marketing
Textiles ministry ropes in Flipkart to boost handloom marketing
25 Aug 2014
The union ministry of textiles today announced a unique partnership with e-commerce major Flipkart to provide online marketing platform to handloom textiles across the country
Don't flirt with rural marketing
12 Aug 2014
Doyen of rural communications and marketing, R V Rajan, founder, Anugrah Madison Advertising, talks to Swetha Amit about his new book Don’t Flirt with Rural Marketing, and what it takes for companies to enhance their sustainability in the rural markets
P&G to cut 100 underperforming brands, focus on key products
04 Aug 2014
While Procter & Gamble did not say which of the estimated 100 brands would either be discontinued or sold off, these brands taken together had aggregate sales declines of 3 per cent a year over the last three years
A New York techie returns to aid Indian organic cotton farming
26 Jul 2014
Apurva Kothari, worked with Fortune 500 companies in the US, before starting No Nasties, an organisation that designs 100-per cent organic T-shirts. The increasing rate of farmer suicides in India propelled him to return to India to work with the farmers directly. In this interview, with Swetha Amit, Kothari talks about his journey as an entrepreneur, organic clothing and his future plans in generating support for this movement.
BlackBerry cuts QWERTY device prices
23 Jul 2014
Social pressure stops Facebook users recommending products on social media sites
30 Jun 2014
Users of social media sites such as Facebook are less willing to recommend products online because of the perceived risks to their reputation if their views are not endorsed or shared by others
Amazon unveils 3D smartphone Fire
20 Jun 2014
The Fire Phone features four cameras that can track faces to show images, appearing to have depth similar to a hologram, and lets users scroll through web or book pages by only tilting the device
E-cigarette makers using Twitter to skirt US ad ban: study
19 Jun 2014
Research reveals of all the tweets on e-cigarettes nearly 90 per cent were commercial tweets and only 10 per cent were individual consumer opinions. 94 per cent of the commercial tweets included a website link
New RCom plan ‘abolishes’ irritation of roaming, STD charges
09 Jun 2014
The concessions apply only to incoming calls, and customers will still have to pay extra for making long-distance calls
Telmarketers take to WhatsApp to beat Trai curbs
24 May 2014
For God's Sake: consumerism rooted in religiosity
20 May 2014
Ambi Parameswaran, former executive director and CEO of Draftfcb Ulka, talks to Swetha Amit about his new book, For God’s sake, on the significance of religion on consumer behaviour
European Media mogul questions Google’s business model
21 Apr 2014
Mathias Döpfner, CEO of German publisher Axel Springer SE, has warned Google in a letter that in the history of economics, monopolies did not survive long
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