Market research

Poll panel orders FIR against Dainik Jagran over exit poll

14 Feb 2017

EC bans exit polls

30 Jan 2017

Indian smartphone users end-up paying more: Nanu survey

09 Jun 2016

No need for costly surveys, Twitter reveals how a brand is perceived

19 Apr 2016

US media analytics firms ComScore, Rentrak to merge in $800-mn deal

30 Sep 2015

Both media analytics firms hope to create a leading cross-platform measurement company to take on rival Nielsen Holdings

Facebook, Instagram to control 65% of social media budgets this year

24 Sep 2015

Facebook and Instagram will control around 65 per cent, or roughly $16.3 billion, of the $25 billion social-media budgets this year

YouTube may provide viewership data to advertisers

07 Sep 2015

YouTube may provide viewership data to advertisers

07 Sep 2015

YouTube may provide viewership data to advertisers

07 Sep 2015

Google adds real-time trends to Google Trends

19 Jun 2015

British Airways surges to the top of UK consumer chart

02 Mar 2015

Nielsen buys Indian analytics firm Indicus for undisclosed amount

19 Sep 2014

Brainwaves can predict audience reaction for television programming

07 Aug 2014

By analysing the brainwaves of 16 individuals as they watched mainstream television content, researchers were able to accurately predict the preferences of large TV audiences

Quantum theory reveals puzzling pattern in how people respond to some surveys

25 Jun 2014

India’s exit polls far from reliable, underlines Credit Suisse

13 May 2014

Sensex, Nifty surge as exit polls see clear win for Modi-led NDA

13 May 2014

According to six exit polls, the Bharatiya Janata Party-led NDA is projected to win between 249 and 340 Lok Sabha seats, with 273 required to form the government

Opinion pollsters cook results for a price, finds TV channel ‘sting’

26 Feb 2014

Also on offer were increasing the margin of error to show a spike in seats; showing contradictory results projecting rival parties as leading the electoral race by creating separate companies; deleting negative data; and manipulating data

Customer complaints rise to 1 per second in the UK

11 Feb 2014

Energy, retail and internet telecoms were the most common sectors for complaints, followed by transport and travel

BJP blasts Congress support for ban on pre-poll surveys

05 Nov 2013

Consumers confidence in India waning: Neilsen

24 Jul 2013

India slipped to number 3 in the global consumer confidence ranking, in the second quarter of the current year amidst rising prices, the weakening of the rupee and the overall sluggishness of the economy

The limitations of market research in brand-building

08 Jul 2013

Consumer research may be one of the greatest marketing tools ever created, but marketers must know its limitations and be guided by their own judgement, says Vandan Chopra, founder-member and creative director, Adept Artvertising Solutions.