Market research
EC bans exit polls
30 Jan 2017
US media analytics firms ComScore, Rentrak to merge in $800-mn deal
30 Sep 2015
Both media analytics firms hope to create a leading cross-platform measurement company to take on rival Nielsen Holdings
Facebook, Instagram to control 65% of social media budgets this year
24 Sep 2015
Facebook and Instagram will control around 65 per cent, or roughly $16.3 billion, of the $25 billion social-media budgets this year
Google adds real-time trends to Google Trends
19 Jun 2015
Brainwaves can predict audience reaction for television programming
07 Aug 2014
By analysing the brainwaves of 16 individuals as they watched mainstream television content, researchers were able to accurately predict the preferences of large TV audiences
Sensex, Nifty surge as exit polls see clear win for Modi-led NDA
13 May 2014
According to six exit polls, the Bharatiya Janata Party-led NDA is projected to win between 249 and 340 Lok Sabha seats, with 273 required to form the government
Opinion pollsters cook results for a price, finds TV channel ‘sting’
26 Feb 2014
Also on offer were increasing the margin of error to show a spike in seats; showing contradictory results projecting rival parties as leading the electoral race by creating separate companies; deleting negative data; and manipulating data
Customer complaints rise to 1 per second in the UK
11 Feb 2014
Energy, retail and internet telecoms were the most common sectors for complaints, followed by transport and travel
Consumers confidence in India waning: Neilsen
24 Jul 2013
India slipped to number 3 in the global consumer confidence ranking, in the second quarter of the current year amidst rising prices, the weakening of the rupee and the overall sluggishness of the economy
The limitations of market research in brand-building
08 Jul 2013
Consumer research may be one of the greatest marketing tools ever created, but marketers must know its limitations and be guided by their own judgement, says Vandan Chopra, founder-member and creative director, Adept Artvertising Solutions.
India tops Nielsen list in consumer confidence
23 May 2011
Latest articles
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The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
By Axel Miller | 14 Jan 2026
AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
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