Marketing
Incredible response to Incredible India campaign
31 Dec 2007
The tourism sector witnesses an incredible 12.7 per cent rise in the arrivals of foreign tourists, and 17.72 per cent growth in forex earnings, on the back of the Incredible India campaign.
Loyalty is overrated
By Dhruv Tanwar | 28 Dec 2007
Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar
H&R Johnson to market INAX products in India
28 Dec 2007
Parryware unveils new Crestia collection
28 Dec 2007
Dabur plans to launch milk-based beverages
By Our Corporate Bureau | 28 Dec 2007
Maruti to raise vehicle prices in January
26 Dec 2007
Bacardi Martini to focus more on premium brands
26 Dec 2007
Battery maker Tudor India to expand capacity
By Our Corporate Bureau | 26 Dec 2007
Consumer durables to grow by 12 per cent: FICCI
24 Dec 2007
Adidas names Sania as its brand ambassador
24 Dec 2007
RIL retail air-cargo plan taking off
24 Dec 2007
Discount season in the auto business
21 Dec 2007
Trent sets up Star Bazaar in Bangalore
21 Dec 2007
Nokia launches new GPS enabled handset
21 Dec 2007
Latest articles
.webp)
Featured articles
Can aviation go green? The multi-billion dollar race for sustainable fuel
By Cygnus | 10 Apr 2026
Airlines are racing to adopt sustainable aviation fuel, but limited supply and high costs challenge the future of green aviation.
The battery race: who will control the future of electric vehicles?
By Axel Miller | 08 Apr 2026
The global battery race is reshaping the electric vehicle industry, with China, the US, and Europe competing for control over supply chains and technology.
AI vs governments: Who controls the future of intelligence?
By Cygnus | 07 Apr 2026
Governments and AI companies like OpenAI and Anthropic are shaping the future of intelligence amid rising policy conflicts and global competition.
Strait of Hormuz: how one chokepoint controls the global economy
By Axel Miller | 06 Apr 2026
The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
The $2 trillion AI infrastructure race: Who will control global compute?
By Cygnus | 06 Apr 2026
AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.
.webp)
Artemis II and the economic outlook for lunar infrastructure
By Axel Miller | 01 Apr 2026
Artemis II will test deep-space systems and support future lunar missions, shaping the next phase of the global space economy.
Synthetic diplomacy: The $50 billion mirage and the new era of market-moving deepfakes
By Cygnus | 30 Mar 2026
Synthetic diplomacy shows how deepfakes could trigger market volatility, highlighting the growing need for verification in global financial systems.
AI war shifts gears: chips, drones reshape global power
By Cygnus | 27 Mar 2026
AI competition is shifting as chips, drones and supply chains reshape global power, impacting tech, defense and business strategies.
Trump’s Iran strike delay lifts markets, but risks remain elevated
By Axel Miller | 24 Mar 2026
Trump’s Iran strike delay eased market fears, sending oil lower and lifting Sensex. Risks remain as geopolitical tensions continue.
