Marketing

Incredible response to Incredible India campaign

Incredible response to Incredible India campaign

31 Dec 2007

The tourism sector witnesses an incredible 12.7 per cent rise in the arrivals of foreign tourists, and 17.72 per cent growth in forex earnings, on the back of the Incredible India campaign.

Loyalty is overrated

By Dhruv Tanwar | 28 Dec 2007

Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar

German plumbing company Hansgrohe set to re-invent Indian bathrooms

28 Dec 2007

H&R Johnson to market INAX products in India

28 Dec 2007

Parryware unveils new Crestia collection

28 Dec 2007

Environmentally friendly theme for Honda's trip to the AutoExpo

28 Dec 2007

Dabur plans to launch milk-based beverages

By Our Corporate Bureau | 28 Dec 2007

Maruti to raise vehicle prices in January

26 Dec 2007

Bacardi Martini to focus more on premium brands

26 Dec 2007

Battery maker Tudor India to expand capacity

By Our Corporate Bureau | 26 Dec 2007

Asia Motor Works expanding capacity, increasing localisation

26 Dec 2007

Toyota: 2008 to see sales of 9.85 million vehicles globally

26 Dec 2007

Reliance Retail launches 'Reliance Digital' in Bangalore

26 Dec 2007

Consumer durables to grow by 12 per cent: FICCI

24 Dec 2007

Adidas names Sania as its brand ambassador

24 Dec 2007

Replacement demand the next thing for Nokia; SRK new brand ambassador

24 Dec 2007

RIL retail air-cargo plan taking off

24 Dec 2007

No joint ‘badging’ for Eicher-Volvo commercial vehicle JV: Reports

22 Dec 2007

Marico signs on Sreesanth as brand ambassador No. 2

22 Dec 2007

Retailers Association of India initiates PG course in retail management

21 Dec 2007

Discount season in the auto business

21 Dec 2007

Trent sets up Star Bazaar in Bangalore

21 Dec 2007

BCG: 25 per cent of the next billion mobile users will be Indians

21 Dec 2007

Nokia launches new GPS enabled handset

21 Dec 2007

Tata Group’s smart basics hotel chain Ginger to serve buffet meals

21 Dec 2007

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more