Marketing & Advertising

Consumer Protection Authority orders halt to misleading ‘Sensodyne’ product ads

23 Mar 2022

Reliance Jio ranked 5th strongest brand in Brand Finance Global 500 list

29 Jan 2021

TRIFED’s organic products go global with Tribes India eMarketplace

03 Oct 2020

Centre asks states to comply with SC directive to set up panels for ad content regulation

10 Sep 2020

Ad spend in India sees double-digit growth at Rs67,603 cr in 2019

14 Feb 2020

Global study reveals most popular marketing metrics

30 Aug 2019

Black gets people to buy more

17 Jul 2019

French billionaire Patrick Drahi to acquire Sotheby's for $3.7 billion

18 Jun 2019

Weapons trade reveals a darker side to dark web

22 Apr 2019

Airbnb's explosive growth jolts hotel industry's bottom line

22 Apr 2019

Publicis to acquire US data firm Epsilon in $4.4 billion deal

16 Apr 2019

Publicis Groupe sees Epsilon as the ideal cultural and strategic fit that will help drive its own transformation in a data-driven digital world

Inspirational augmented reality apps can improve brand attitude

10 Apr 2019

Health claims on packaging for many foods marketed to UK kids are 'confusing'

05 Apr 2019

India wins first prize at `Golden Gate’ awards for TV tourism ad campaigns

11 Mar 2019

I&B ministry hikes advertisement rates for print media by 25%

09 Jan 2019

Plain packaging sparked tobacco price rises, new study finds

18 Dec 2018

Study scrutinises hidden marketing relationships on social media

14 Dec 2018

Mahindra, Ford start joint marketing programme in India

05 Dec 2018

Adoption of mobile payment shifts consumer spending patterns, habits

30 Nov 2018

How reliable are search terms for SEO and SEM results?

22 Nov 2018

Alcohol ads with pro-drinking comments on Facebook boost desire to drink

14 Nov 2018

Jack Ma’s swan song: Alibaba rakes in $30.7 bn on Singles’ Day

12 Nov 2018

As Jack Ma prepares to step down as chairman of Alibaba Group, the online sales promotion he has championed for a decade notched another record, notching up 213.5 billion yuan ($30.70 billion)

For wineries, competition boosts profits from sustainability

11 Oct 2018

Consumers willing to pay more for sustainably brewed beer, study finds

08 Oct 2018

Digital marketing exposure increases energy drink usage among young adults

05 Oct 2018

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