Advertising / branding
After Facebook, Google moves to ban cryptocurrency ads
14 Mar 2018
Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of its crackdown on ‘bad ads’ that saw it remove more than 3.2 billion advertisements in 2017
P&G joins Unilever to cut digital ad spends, return to basics
03 Mar 2018
Procter & Gamble Co cut digital advertising spend by $200 million in 2017, transferring this amount to traditional media like TV and audio, as consumer goods firms become suspicious of ‘walled gardens’ like Google and YouTube
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
Burger King mocks net neutrality repeal via “Whopper Neutrality”
25 Jan 2018
Customers paying the minimum amount for their Whoppers were made to wait 15 to 20 minutes unless they agreed to pay a higher price —for the "fast mbps", to an even higher rate for the "hyperfast mbps" options for a single Whopper Sandwich
Mars, Lidl, others withdraw YouTube ads placed next to those by predators targeting children
27 Nov 2017
US Tobacco companies forced to carry anti-tobacco ads after two-decade legal battle
21 Nov 2017
After nearly 20 years of litigation, US tobacco companies are being forced to run ads highlighting information they long fought to keep from the public about the dangers of smoking and second-hand smoke
Facebook says Kremlin-linked group bought ads during 2016 presidential elections
18 Sep 2017
Facebook’s revelation of a Russian group tied to the Kremlin having bought political ads on its platform during the 2016 elections has led to outrage
Personality drives purchasing of luxury goods
11 Sep 2017
People who are 'extrovert' and on low incomes buy more luxury goods than their introvert peers to compensate for the experience of low financial status, finds new research
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