Marketing

Airline discount schemes a fraud, passenger body tells DGCA
27 Oct 2014
The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India

London High Court orders ISPs to block access to sites selling counterfeits
18 Oct 2014
In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods

Consumers may be drinking more harmful sugar than soda labels reveal
11 Oct 2014
Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study
SSTL slashes dongle prices by 33%
07 Oct 2014

Research examines consumers' sense of "deservingness"
27 Sep 2014
Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business

Jet Air fights AirAsia on its own ground with cut-price offers
23 Sep 2014
Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India

Australian fast food chain Hungry Jacks hijacks McDonald's promotion campaign
19 Sep 2014
Australian fast food chain Hungry Jack's has hijacked rival McDonald's promotional offer by allowing customers who win prizes at Big Mac's Monopoly promotion scheme to redeem them at its own store
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
Titan survey reveals Mumbai, Hyderabad have most weekday screen addicts, Delhi tops on weekends
12 Sep 2014

Flipkart sells 40,000 Xiaomi smartphones in seconds in flash sale
03 Sep 2014
According to a tweet by Xiaomi’s global vice president Hugo Barra, 40,000 units of the Xiaomi Redmi 1S were sold within 4.2 seconds
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.

The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES

Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.

As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.

The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)

The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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