Marketing

Coca-Cola to invest $500 mn in Indonesia to expand Amatil

30 Oct 2014

Airline discount schemes a fraud, passenger body tells DGCA

27 Oct 2014

The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India

Apple removes all Bose products from online store

20 Oct 2014

London High Court orders ISPs to block access to sites selling counterfeits

18 Oct 2014

In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods

UK’s iconic breakfast cereal Sugar Puffs to be renamed Honey Monster

17 Oct 2014

Ingram Micro to offer iPhone 6, iPhone 6 Plus from Friday

16 Oct 2014

Assocham warns against over-regulation after Flipkart incident

13 Oct 2014

Consumers may be drinking more harmful sugar than soda labels reveal

11 Oct 2014

Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study

SSTL slashes dongle prices by 33%

07 Oct 2014

Customer experience matters more when economy is strong: research

30 Sep 2014

Research examines consumers' sense of "deservingness"

27 Sep 2014

Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business

AirAsia India doesn’t let up on cut-fare offers, launches new promo

24 Sep 2014

Jet Air fights AirAsia on its own ground with cut-price offers

23 Sep 2014

Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India

Coke launches sugar-free beverage Coca-Cola Zero in India

20 Sep 2014

Australian fast food chain Hungry Jacks hijacks McDonald's promotion campaign

19 Sep 2014

Australian fast food chain Hungry Jack's has hijacked rival McDonald's promotional offer by allowing customers who win prizes at Big Mac's Monopoly promotion scheme to redeem them at its own store

The CMO survey: social media spending high, but impact difficult to prove

19 Sep 2014

Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals

The CMO survey: social media spending high, but impact difficult to prove

19 Sep 2014

Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals