Marketing
Airline discount schemes a fraud, passenger body tells DGCA
27 Oct 2014
The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India
London High Court orders ISPs to block access to sites selling counterfeits
18 Oct 2014
In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods
Consumers may be drinking more harmful sugar than soda labels reveal
11 Oct 2014
Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study
SSTL slashes dongle prices by 33%
07 Oct 2014
Research examines consumers' sense of "deservingness"
27 Sep 2014
Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business
Jet Air fights AirAsia on its own ground with cut-price offers
23 Sep 2014
Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India
Australian fast food chain Hungry Jacks hijacks McDonald's promotion campaign
19 Sep 2014
Australian fast food chain Hungry Jack's has hijacked rival McDonald's promotional offer by allowing customers who win prizes at Big Mac's Monopoly promotion scheme to redeem them at its own store
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
Titan survey reveals Mumbai, Hyderabad have most weekday screen addicts, Delhi tops on weekends
12 Sep 2014
Flipkart sells 40,000 Xiaomi smartphones in seconds in flash sale
03 Sep 2014
According to a tweet by Xiaomi’s global vice president Hugo Barra, 40,000 units of the Xiaomi Redmi 1S were sold within 4.2 seconds
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