Marketing
Brands, get ‘pinned’ for profit with Pinterest
22 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
BRIC countries to lead ad spend: Warc
06 Feb 2012
Jet Airways: no longer the best way to fly
21 Dec 2011
Ever since the apparently illogical launch of Jet Konnect, the once premier airline, has been leaving its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer
Sony to shed Ericsson tag; focus on smartphones
03 Dec 2011
Internet marketing: optimising search results
09 Jul 2011
In the concluding part of her two-part series on optimising internet marketing tools, Amy Muncie, president of b2b consulting firm, ALM Communications, shares some further advice
Internet marketing: the myths and the reality
08 Jul 2011
Internet marketing is now recognised as an essential tool for any firm seeking growth; but there is much muddled thinking about the concept. Amy Munice, president of b2b consulting firm, ALM Communications, dispels some myths and provides some pointers
Bata plans big push in small towns, rural areas
29 Jun 2011
TBZ forays into men’s jewellery segment
20 Jun 2011
Radio Mirchi’s mobile initiative wins award
14 Jun 2011
Beer mania at Tesco after glitch
03 Jun 2011
Goodbye Oprah, see you on 'OWN'
23 May 2011
Oprah Winfrey is looking at something bigger than she has all the while been doing.
Latest articles
Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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