Advertising / branding
Internet advertising to overtake TVCs for the first time in 2017
23 Mar 2016
Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report
Trai releases consultation paper on `Issues related to `Radio Audience Measurement’ and ratings
16 Mar 2016
Now, you can WhatsApp misleading ads to ASCI
14 Mar 2016
Tata Motors rechristens its Zica hatchback to Tiago
23 Feb 2016
According to Tata Motors, Tiago was crowd sourced through an online hunt, from a shortlist of the final three entries – Tiago, Civet and Adore
Pay-per-click advertising lacks controls against fraud: study
18 Feb 2016
In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks
Ad doyen A G Krishnamurthy of Mudra fame dead
06 Feb 2016
AG Krishnamurthy, a doyen in the advertising world who founded Mudra Communications, and the Mudra Institute of Communications (Mica), Ahmedabad, passed away in Hyderabad on Friday
Google shuts Google Play for ad-blockers
05 Feb 2016
TCS named world’s most powerful brand in IT
04 Feb 2016
India's top information technology company Tata Consultancy Services has been rated as the world's most powerful brand in IT services by a leading global brand valuation firm, Brand Finance
Ad spending growth in UK hits three-year low
14 Jan 2016
A net balance of 0.5 per cent of companies increased their advertising budgets in the December quarter, compared with 4.4 per cent in the previous quarter and 6.1 per cent in the same period the year before
Lenovo to let Motorola brand R.I.P
09 Jan 2016
Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand
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