Advertising / branding
Facebook testing mid-roll video ads
14 Jan 2017
Patanjali the most disruptive brand of 2016, says study
31 Dec 2016
Patanjali Ayurved with its generic products has turned out to be the most disruptive force in the fast moving consumer goods market in India in 2016, with projected sales of Rs68,000 crore by 2020
Kellogg withdraws ads from Breitbart News
30 Nov 2016
Watchdog calls for clearer speed claims on ads
17 Nov 2016
Watchdog calls for clearer speed claims on ads
17 Nov 2016
Facebook to ban ethnic affinity advertising to target employment, housing and credit-related services
12 Nov 2016
Each extra minute of exposure to display ads can boost direct traffic to company website by 10%: research
19 Sep 2016
A new digital attribution model shows that advertising effects are amplified up to four times when consumers are targeted earlier and for longer periods of time
Twitterati abuzz about Jio using PM’s picture in ad campaign
03 Sep 2016
For almost eight hours on Friday morning Reliance, Mukesh Ambani and the prime minister were among the top trends on Twitter
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