Advertising / branding
Rothschilds at war over use of family name
26 Sep 2015
The Edmond de Rothschild group has gone to the courts against the move by Paris Orleans to rename itself Rothschild & Co
Facebook rebrands Internet.org to 'Free Basics’, expands Indian operations
25 Sep 2015
Facebook has rebranded its controversial Internet.org to Free Basics in a bid to thwart criticism and expand operations
Google asks CCI for access to probe documents
14 Sep 2015
People see brand names as human faces: study
10 Sep 2015
Research reveals how advertisers play the online bidding game
09 Sep 2015
When an ad pops up in your Web browser, there’s a lot going on behind the scenes. Advertisers are competing for the space in front of you in what amounts to an auction. In milliseconds, their computers have to decide how much they are willing to pay for a few seconds of your attention, while the website’s computers choose which advertisers’ bids to accept
AOL to acquire mobile ad firm Millennial Media
04 Sep 2015
Facebook makes minor changes to logo
02 Jul 2015
AOL to take over management, sales of ads from Microsoft
30 Jun 2015
The deal is the latest by Microsoft to focus on its core products, while exiting the display ads and search business
TVs and second screens a bad combination for advertisers
15 Jun 2015
Viewers can’t remember brand messages when they’re also on their phone or tablet
Microsoft opens first Priority Store in Chennai
11 Jun 2015
Apple tops as most valuable global brand
28 May 2015
The launch of the iPhone 6 and its smartwatch helped Apple to surge ahead of Google as world’s most powerful brand
TCS among Top 100 brands in the US: Brand Finance
13 May 2015
TCS is one of the rare businesses that has sustained the industry AA+ rating for three years in a row
Facebook testing mobile search app to let readers skip Google News
12 May 2015
Facebook is said to be testing an internal search engine for its mobile app that would enable readers directly see news feeds rather than access them from Google news
EU court finds Skype name too similar to Sky
06 May 2015
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