Advertising / branding
Nokia to become Lumia as Microsoft takes control
22 Oct 2014
Apple, Google retain top spot in Interbrand’s 100 Best Global Brands
11 Oct 2014
After displacing Coke from the top spot last year, Apple retained the No 1 spot with a brand value of $118.9 billion, while Google at No 2, was assessed at $107.43 billion
Apple, Google retain top spot in Interbrand’s 100 Best Global Brands
11 Oct 2014
After displacing Coke from the top spot last year, Apple retained the No 1 spot with a brand value of $118.9 billion, while Google at No 2, was assessed at $107.43 billion
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
ASA rules against two Virgin Media ad claims
18 Sep 2014
Online advertising market to touch Rs3,575 crore
03 Sep 2014
The online advertising market in India is projected to reach Rs3,575 crore by March 2015, a 30-per cent rise from Rs2,750 crore posted as of March 2014
e-retailer Amazon set to challenge Google, MS with new ad system
23 Aug 2014
Amazon's system would resemble Google's AdWords, and is planned to make it easier for marketers to reach the users
Google cracks down on “super-naughty ads”
07 Jul 2014
Though Google would not ban adult advertising in general, it said it would tighten the screws on the content of the ads
Kids who know unhealthy food logos more likely to be overweight
28 Jun 2014
Studies have shown that people who are overweight at a young age, tend to stay that way
E-cigarette makers using Twitter to skirt US ad ban: study
19 Jun 2014
Research reveals of all the tweets on e-cigarettes nearly 90 per cent were commercial tweets and only 10 per cent were individual consumer opinions. 94 per cent of the commercial tweets included a website link
Facebook to extend advertising on Instagram beyond US
10 Jun 2014
Ads on Instagram, which has over 200 million users, are considered an important source of new revenue for Facebook
Twitter to acquire Namo Media to beef up mobile monetisation
09 Jun 2014
Twitter will integrate Namo Media to its MoPub mobile ad-exchange, which the company acquired in October ahead of its IPO
Omnicom, Twitter combine ad platforms
28 May 2014
Under the deal Omnicom's automated ad buying unit Accuen will be integrated with Twitter's mobile ad exchange MoPub
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