Advertising / branding
Brand building: love in the time of likes
17 Aug 2017
In the digital world of low-cost sameness, businesses need to find an emotional connect as their best differentiator, says Manoj Agarwal, co-founder of lifestyle events curator Xoxoday
Facebook Messenger app to carry ads
12 Jul 2017
Dish Network fined $280 mn for DNC Registry violations and privacy breaches of US consumers
07 Jun 2017
Facebook to crack down on dubious ads and posts
12 May 2017
Delta scores PR coup with pizza party for stranded passengers
08 Apr 2017
Delta supervisors in Atlanta, Nashville and other cities gave the green light to provide 600 or so free pizzas and other munchies to passengers stuck for hours in planes and terminals
Airtel ordered to pull out 'fastest network' ad
31 Mar 2017
Hate content: Now, J&J, GSK, join others in suspending ads on Google
24 Mar 2017
A growing list of top US advertisers are scaling back their advertising with Google as the internet giant faces growing pushback from brands that their ads will appear alongside offensive or controversial videos
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
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History of Hovercraft Part 1...
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The video I am presenting to you is based on a script writt...
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