Advertising / branding
Flipkart to rope in major brands in push for ads
18 May 2016
Flipkart is looking to tap big brands such as Samsung and Microsoft to rev up its fledgling advertisement business, a unit that's expected to drive profitability
UK advertising watchdog launches consultation on restrictions on advertising junk food to children
13 May 2016
Finmeccanica to rebrand itself Leonardo
By By N.B. Rao | 05 May 2016
Shareholders of Italian defence contractor Finmeccanica have voted overwhelmingly to change the company’s name to Leonardo SpA — perhaps in a bid to leave its recent troubles behind
Apple must share iPhone name with Chinese leather goods maker
04 May 2016
Apple has lost exclusivity to the ‘iPhone’ trademark in China, as a local court ruled that it must share the name with a leather products manufacturer that is already selling a number of ‘IPHONE’ products, notably phone cases
High-calorie package images mislead eaters
15 Apr 2016
High-calorie package images mislead eaters
15 Apr 2016
High-calorie package images mislead eaters
15 Apr 2016
Tobacco retailers join manufacturers, down shutters
13 Apr 2016
The tobacco lobby says the size of pictorial warnings in India is much larger than the average of 20 per cent that is prevalent among the top five tobacco producing countries, including Brazil and China, comprising around 90 per cent of global tobacco production
Onus on brand ambassadors to prove product quality
12 Apr 2016
A parliamentary committee has mooted changes in the Consumer Protection Bill to penalise celebrities with a jail term of five years and a fine of Rs50 lakh for endorsing claims on product quality, in case the claims prove to be untrue
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