Marketing
Do energy drinks pose a health risk?
30 Jun 2015
A recent survey by the US government found that the number of people seeking emergency care after drinking energy beverages doubled in a recent four-year period, in which energy drinks saw a significant increase in popularity
Ford Motor to allow owners to rent their cars
29 Jun 2015
FCC moves to protect consumers from robocalls
20 Jun 2015
Coffee giant Starbucks expands mobile ordering
18 Jun 2015
Microsoft opens first Priority Store in Chennai
11 Jun 2015
Nestle's Maggi under scanner over MSG and lead conent
19 May 2015
Maggi, which has been Nestle’s most popular product, is now under the scanner due to the content of mono-sodium glutamate and lead above permissible limits
Google to add "Shop" button to Search
16 May 2015
Microsoft to prioritise mobile-friendly sites in search results
15 May 2015
Microsoft's Bing is following Google's move to raise search rankings for websites that are mobile-optimised
Eating different brands of the same food product could contribute to overconsumption
11 May 2015
People who eat different types and brands of commonly available food items, such as pizza, are more likely to overeat than people who tend to consume the same brand
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
Voltas enters mass market air coolers
05 May 2015
The brain in the supermarket
11 Apr 2015
Typical models of consumer thought often treat the brain like an always-running computer, and hold that consumers constantly worry about the ways in which their choices interact. However, MIT researchers suggest that your brain makes a simpler calculation when you shop — likely deploying an “index strategy” of straightforward ranking of products, explains MIT's Peter Dzikes
Flipkart ties up with Mumbai dabbawalas for last-mile delivery
10 Apr 2015
Online marketplace Flipkart has tied up with Mumbai’s 'Dabbawala' organisations for last-mile delivery of orders to Mumbai buyers
Managing choice overload while deciding which one to buy
26 Mar 2015
Having more choices is generally considered a good thing – until buyers actually have to choose that one cell phone or car from among a dozen or so options
Latest articles
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Featured articles
Can aviation go green? The multi-billion dollar race for sustainable fuel
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Airlines are racing to adopt sustainable aviation fuel, but limited supply and high costs challenge the future of green aviation.
The battery race: who will control the future of electric vehicles?
By Axel Miller | 08 Apr 2026
The global battery race is reshaping the electric vehicle industry, with China, the US, and Europe competing for control over supply chains and technology.
AI vs governments: Who controls the future of intelligence?
By Cygnus | 07 Apr 2026
Governments and AI companies like OpenAI and Anthropic are shaping the future of intelligence amid rising policy conflicts and global competition.
Strait of Hormuz: how one chokepoint controls the global economy
By Axel Miller | 06 Apr 2026
The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
The $2 trillion AI infrastructure race: Who will control global compute?
By Cygnus | 06 Apr 2026
AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.
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Artemis II and the economic outlook for lunar infrastructure
By Axel Miller | 01 Apr 2026
Artemis II will test deep-space systems and support future lunar missions, shaping the next phase of the global space economy.
Synthetic diplomacy: The $50 billion mirage and the new era of market-moving deepfakes
By Cygnus | 30 Mar 2026
Synthetic diplomacy shows how deepfakes could trigger market volatility, highlighting the growing need for verification in global financial systems.
AI war shifts gears: chips, drones reshape global power
By Cygnus | 27 Mar 2026
AI competition is shifting as chips, drones and supply chains reshape global power, impacting tech, defense and business strategies.
Trump’s Iran strike delay lifts markets, but risks remain elevated
By Axel Miller | 24 Mar 2026
Trump’s Iran strike delay eased market fears, sending oil lower and lifting Sensex. Risks remain as geopolitical tensions continue.
