Advertising / branding
CCI orders fresh probe into Google’s misuse of dominant position
15 May 2014
The AdWords programme, through which Google sells keywords to advertisers and displays them in the form of short ads online generates massive revenue for the company
Omnicom, Publicis call off $35 billion merger
09 May 2014
Both companies decided to terminate their proposed merger in view of difficulties and complexities of the transaction
Concept PR acquires I:Connect Enterprises
07 May 2014
ING Vysya rebrands itself Exide Life Insurance after ING exits
06 May 2014
ING Vysya Life Insurance today renamed itself as Exide Life Insurance Co, having got regulatory approval for the change in the wake of the exit of Netherlands-based ING Group from their joint venture
Cinema ad spend in UK fell 14.5% YoY in 2013
29 Apr 2014
Omnicom-Publicis 35-bn mega-merger hits roadblock
26 Apr 2014
The $35-billion trans-Atlantic mega-merger between Omnicom Group and France’s Publicis Groupe SA to create the world's largest advertising business has hit roadblocks over disagreements on the terms of the deal
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
TCS brand value shot 58% in fiscal 2013-14
25 Mar 2014
Tata Consultancy Services (TCS) has been recognised as the fastest growing brand globally in the information technology services sector by Brand Finance; growing faster than IBM, HP and Accenture
Ads can influence ‘smart’ false memories: study
By By Ashlee McGandy | 22 Mar 2014
Goodyear unveils its latest ad blimp
15 Mar 2014
The company which had been working on the redesign for a year with German firm Zeppelin Luftschifftechnik, showed off the new version yesterday
Branding: When does a logo move you?
07 Mar 2014
Latest articles
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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