Advertising / branding

Google declines to reveal mobile ad revenue due to changing ‘mobile’ definition

22 May 2014

CCI orders fresh probe into Google’s misuse of dominant position

15 May 2014

The AdWords programme, through which Google sells keywords to advertisers and displays them in the form of short ads online generates massive revenue for the company

Omnicom, Publicis call off $35 billion merger

09 May 2014

Both companies decided to terminate their proposed merger in view of difficulties and complexities of the transaction

Concept PR acquires I:Connect Enterprises

07 May 2014

ING Vysya rebrands itself Exide Life Insurance after ING exits

06 May 2014

ING Vysya Life Insurance today renamed itself as Exide Life Insurance Co, having got regulatory approval for the change in the wake of the exit of Netherlands-based ING Group from their joint venture

Cinema ad spend in UK fell 14.5% YoY in 2013

29 Apr 2014

Omnicom-Publicis 35-bn mega-merger hits roadblock

26 Apr 2014

The $35-billion trans-Atlantic mega-merger between Omnicom Group and France’s Publicis Groupe SA to create the world's largest advertising business has hit roadblocks over disagreements on the terms of the deal

Somany Ceramics plans acquisitions, brand building

25 Apr 2014

US Supreme Court trashes Coke’s description of its juice as being real

22 Apr 2014

Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn

19 Apr 2014

Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report

Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn

19 Apr 2014

Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report

Vodafone brings back ZooZoos as IPL mania unfolds

15 Apr 2014

Samsung's new commercial focuses on Galaxy S5’s special features

10 Apr 2014

Marketers pitch luxury cars on social media to Indian consumers

07 Apr 2014

Marketers pitch luxury cars on social media to Indian consumers

07 Apr 2014

Marketers pitch luxury cars on social media to Indian consumers

07 Apr 2014

British advertising giant WPP acquires majority stake in Mumbai’s Social Wavelength

28 Mar 2014

UK advertising regulator, ASA clears Microsoft ad targeting Gmail privacy standard

26 Mar 2014

TCS brand value shot 58% in fiscal 2013-14

25 Mar 2014

Tata Consultancy Services (TCS) has been recognised as the fastest growing brand globally in the information technology services sector by Brand Finance; growing faster than IBM, HP and Accenture