Advertising / branding
CCI orders fresh probe into Google’s misuse of dominant position
15 May 2014
The AdWords programme, through which Google sells keywords to advertisers and displays them in the form of short ads online generates massive revenue for the company
Omnicom, Publicis call off $35 billion merger
09 May 2014
Both companies decided to terminate their proposed merger in view of difficulties and complexities of the transaction
Concept PR acquires I:Connect Enterprises
07 May 2014
ING Vysya rebrands itself Exide Life Insurance after ING exits
06 May 2014
ING Vysya Life Insurance today renamed itself as Exide Life Insurance Co, having got regulatory approval for the change in the wake of the exit of Netherlands-based ING Group from their joint venture
Cinema ad spend in UK fell 14.5% YoY in 2013
29 Apr 2014
Omnicom-Publicis 35-bn mega-merger hits roadblock
26 Apr 2014
The $35-billion trans-Atlantic mega-merger between Omnicom Group and France’s Publicis Groupe SA to create the world's largest advertising business has hit roadblocks over disagreements on the terms of the deal
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
TCS brand value shot 58% in fiscal 2013-14
25 Mar 2014
Tata Consultancy Services (TCS) has been recognised as the fastest growing brand globally in the information technology services sector by Brand Finance; growing faster than IBM, HP and Accenture
Ads can influence ‘smart’ false memories: study
By By Ashlee McGandy | 22 Mar 2014
Goodyear unveils its latest ad blimp
15 Mar 2014
The company which had been working on the redesign for a year with German firm Zeppelin Luftschifftechnik, showed off the new version yesterday
Branding: When does a logo move you?
07 Mar 2014
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