Advertising / branding
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Twitter ad revenue set to double this year
28 Mar 2013
Pepsi to unveil new bottle design next month
23 Mar 2013
Comcast Cable bans gun and ammunition ads
23 Mar 2013
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
Whole Foods to introduce labelling on GM foods
11 Mar 2013
Celebrity endorsement attract kids to junk foods
08 Mar 2013
TCS ranked world's 4th most valuable IT services brand
05 Mar 2013
TCS was the single largest contributor to the overall Tata brand and was ranked the world’s 39th most valuable brand by UK-based brand valuation firm Brand Finance Plc
Swiss luxury watch-maker Rolex voted UK’s top consumer brand
26 Feb 2013
This is the first time in six years that a brand has been ranked on top for two years in a row, leaving technology giants Apple and Microsoft trailing at second and third place
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Advertising could generate £100 bn for UK economy: report
01 Feb 2013
The report, based on a cross-country analysis covering 17 markets over 14 years, says figures showed that for every £1 invested in advertising, £6 was generated towards the UK's GDP
RIM becomes BlackBerry
31 Jan 2013
The legal name change to BlackBerry from RIM will take affect after shareholders approve the decision, but the company has already begun to do business under its new name
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Latest articles
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The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
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AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
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Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
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Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
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Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
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