Advertising / branding
Google launches new programme for Indian small companies
29 Nov 2013
Google India yesterday launched Google Partners, a programme aimed at helping web professionals and agencies
Celebs don’t always make effective brand ambassadors
08 Nov 2013
While every consumer goods company wants a ‘brand ambassador’ of the status of a Sachin Tendulkar, very few know how to use such celebs effectively
Google’s DoubleClick to sell Facebook ads
19 Oct 2013
Google to add user photo to ads
12 Oct 2013
BCCI awards title sponsorship to Star, ESPN
03 Oct 2013
Tata DoCoMo launches new brand campaign
18 Sep 2013
Challenges ahead for Apple from new open mobile operating systems
12 Sep 2013
Telecoms expert Ronald Klingebiel, assistant professor of strategy at Warwick Business School, says new ways apps are delivered on phones could spell trouble for Apple after it unveiled its latest iPhone
AOL to buy video ad platform Adap.tv
07 Aug 2013
In 2012 Adap.tv supported more than 26,000 global ad campaigns, which ran on approximately 9,500 websites and was used by many top brand advertisers
Publicis, Omnicom merging to create an advertising powerhouse
29 Jul 2013
The merged Publicis Omnicom Group will overtake current market leader WPP Plc as the world’s largest advertising group
Apple rated top technology brand in Harris Poll EquiTrend study
29 Jul 2013
Even after Steve Jobs, Apple continues to hold its spot as the top technology brand across three mainstream categories — Computer, Tablet and Mobile Phone
Two top ad firms Publicis, Omnicom in merger talks
27 Jul 2013
Two of the world’s large advertising firms Publicis Groupe SA and Omnicom Group Inc are in merger talks, which if successful, would create the world's largest advertising conglomerate
Latest articles
Featured articles
The decoupling paradox: Why Wall Street keeps funding AI despite $100 oil
By Axel Miller | 11 May 2026
AI infrastructure stocks continue rallying despite $100 oil as investors bet on productivity gains and semiconductor demand in 2026.
Hybrid bonding gains attention as AI chip packaging demand grows
By Cygnus | 23 Apr 2026
Hybrid bonding is driving AI chip packaging demand as backend technologies gain importance in the semiconductor supply chain.
The agentic transition: how enterprises are scaling AI from pilot to profit
By Cygnus | 22 Apr 2026
AI has entered its execution era. Discover how companies like Valeo and Microsoft are scaling agentic AI systems—from copilots to autonomous workflows driving real business impact.
Post-splashdown: What Artemis II taught us about the ‘deep space wall’
By Axel Miller | 15 Apr 2026
Artemis II splashdown marks a breakthrough in deep space exploration. Discover AVATAR radiation data, Orion’s distance record, and insights shaping NASA’s 2028 Moon mission.
Can aviation go green? The multi-billion dollar race for sustainable fuel
By Cygnus | 10 Apr 2026
Airlines are racing to adopt sustainable aviation fuel, but limited supply and high costs challenge the future of green aviation.
The battery race: who will control the future of electric vehicles?
By Axel Miller | 08 Apr 2026
The global battery race is reshaping the electric vehicle industry, with China, the US, and Europe competing for control over supply chains and technology.
AI vs governments: Who controls the future of intelligence?
By Cygnus | 07 Apr 2026
Governments and AI companies like OpenAI and Anthropic are shaping the future of intelligence amid rising policy conflicts and global competition.
Strait of Hormuz: how one chokepoint controls the global economy
By Axel Miller | 06 Apr 2026
The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
The $2 trillion AI infrastructure race: Who will control global compute?
By Cygnus | 06 Apr 2026
AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.


