Advertising / branding
Google launches new programme for Indian small companies
29 Nov 2013
Google India yesterday launched Google Partners, a programme aimed at helping web professionals and agencies
Celebs don’t always make effective brand ambassadors
08 Nov 2013
While every consumer goods company wants a ‘brand ambassador’ of the status of a Sachin Tendulkar, very few know how to use such celebs effectively
Google’s DoubleClick to sell Facebook ads
19 Oct 2013
Google to add user photo to ads
12 Oct 2013
BCCI awards title sponsorship to Star, ESPN
03 Oct 2013
Tata DoCoMo launches new brand campaign
18 Sep 2013
Challenges ahead for Apple from new open mobile operating systems
12 Sep 2013
Telecoms expert Ronald Klingebiel, assistant professor of strategy at Warwick Business School, says new ways apps are delivered on phones could spell trouble for Apple after it unveiled its latest iPhone
AOL to buy video ad platform Adap.tv
07 Aug 2013
In 2012 Adap.tv supported more than 26,000 global ad campaigns, which ran on approximately 9,500 websites and was used by many top brand advertisers
Publicis, Omnicom merging to create an advertising powerhouse
29 Jul 2013
The merged Publicis Omnicom Group will overtake current market leader WPP Plc as the world’s largest advertising group
Apple rated top technology brand in Harris Poll EquiTrend study
29 Jul 2013
Even after Steve Jobs, Apple continues to hold its spot as the top technology brand across three mainstream categories — Computer, Tablet and Mobile Phone
Two top ad firms Publicis, Omnicom in merger talks
27 Jul 2013
Two of the world’s large advertising firms Publicis Groupe SA and Omnicom Group Inc are in merger talks, which if successful, would create the world's largest advertising conglomerate
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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