Advertising / branding
Google launches new programme for Indian small companies
29 Nov 2013
Google India yesterday launched Google Partners, a programme aimed at helping web professionals and agencies
Celebs don’t always make effective brand ambassadors
08 Nov 2013
While every consumer goods company wants a ‘brand ambassador’ of the status of a Sachin Tendulkar, very few know how to use such celebs effectively
Google’s DoubleClick to sell Facebook ads
19 Oct 2013
Google to add user photo to ads
12 Oct 2013
BCCI awards title sponsorship to Star, ESPN
03 Oct 2013
Tata DoCoMo launches new brand campaign
18 Sep 2013
Challenges ahead for Apple from new open mobile operating systems
12 Sep 2013
Telecoms expert Ronald Klingebiel, assistant professor of strategy at Warwick Business School, says new ways apps are delivered on phones could spell trouble for Apple after it unveiled its latest iPhone
AOL to buy video ad platform Adap.tv
07 Aug 2013
In 2012 Adap.tv supported more than 26,000 global ad campaigns, which ran on approximately 9,500 websites and was used by many top brand advertisers
Publicis, Omnicom merging to create an advertising powerhouse
29 Jul 2013
The merged Publicis Omnicom Group will overtake current market leader WPP Plc as the world’s largest advertising group
Apple rated top technology brand in Harris Poll EquiTrend study
29 Jul 2013
Even after Steve Jobs, Apple continues to hold its spot as the top technology brand across three mainstream categories — Computer, Tablet and Mobile Phone
Two top ad firms Publicis, Omnicom in merger talks
27 Jul 2013
Two of the world’s large advertising firms Publicis Groupe SA and Omnicom Group Inc are in merger talks, which if successful, would create the world's largest advertising conglomerate
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