Advertising / branding
Sony to shed Ericsson tag; focus on smartphones
03 Dec 2011
India’s brand value rises nearly 32 per cent; rated 9th among 100
30 Nov 2011
India’s national brand value increased 31.6 per cent, the second fastest growth for any nation on the `Brand Finance Nation Brand 100’
Social media, mobile devices creating brand loyalty challenges for mid-size businesses
19 Nov 2011
Innovations in technology and the spread of social networking have provided buyers with new tools for discovering, comparing, evaluating, choosing and experiencing brands, reveals a new IBM study.
Social media, mobile devices creating brand loyalty challenges for mid-size businesses
19 Nov 2011
Innovations in technology and the spread of social networking have provided buyers with new tools for discovering, comparing, evaluating, choosing and experiencing brands, reveals a new IBM study.
Microsoft, Yahoo, AOL join hands to share ad space
09 Nov 2011
Yahoo Inc, Microsoft Corp and AOL Inc have announced a partnership to pool unsold display ad space in a bid to combat the online advertising dominance of Google Inc and Facebook
DAVP on revamp mode, says Ambika Soni
01 Nov 2011
Omnicom acquires 51-% stake in Anil Ambani's Mudra Group
31 Oct 2011
The $12.5-billion marketing and communications firm Omnicom Inc, yesterday acquired a majority 51-per cent stake in Anil Ambani-owned advertising and communications business Mudra Group.
WPP projects improved full year margin forecast
28 Oct 2011
Cobra Beer revamps its brand image
11 Oct 2011
Fortune Brands renamed Beam Inc after splitting businesses
05 Oct 2011
After shedding its home, security and sports businessess, Fortune Brands, the world's fourth-largest premium spirits company, rebrands itself
Indian internet users to triple by 2014: Google
16 Sep 2011
Tata among world's 50 most valuable brands; Google tops
13 Sep 2011
Brand Tata has entered the league of the top 50 valuable global brands, being ranked at 41, with technology giants Google, Apple, Microsoft and IBM leading the list of the top 5.
Google settles Canadian pharma ad probe for $500 mn
25 Aug 2011
The $500-million settlement, one of the largest ever in the US, represents the gross revenues Google collected from ads placed by Canadian pharmacies
Hero MotoCorp unveils new scooter and motorcycle models
09 Aug 2011
Hero Group, which ended its partnership with Honda Motors of Japan in March, today unveiled a new brand identity and two new products
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