Google India introduces Media Ads format on Google Search
26 Dec 2011
Internet search giant Google today said it has created a new Media Ads formats designed ensure that users find the information they are looking for and advertiser are able to reach potential customers with the right information, in the format of the users choice.
Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google Search. Unlike other other video format, Media Ads is an entirely standalone format designed to put advertisers video ads "front and centre".
Media Ads isn't targeted like typical AdWords ads on Google Search. With Media Ads, searchers don't pick any keywords -- the targeting is completely automated. For instance, when someone enters a search on Google.com/Google.co.in, Google's algorithms determines if the search is directly related to a movie, show, games, DVDs title (most commonly the title and variations on it), it automatically display the Media Ad at the top of the search results page.
The format does not allow advertisers to pick competing keywords. For example, if a user types Sach ka Saamna, only ads units containing video from Sach ka Saamna will appear.
In India, the media ads format has been launched with the Star TV campaign built around its new channel Life Ok.
"The media and entertainment category search volumes on Google search have shown phenomenal growth," said, Praveen Sharma, head of media sales, Google India in a statement. "In the last two years the query volumes have grown at over 125 per cent year on year.
Sharma said that with the launch of media ads format, media companies, will be able to capture this traffic on Google search and leverage it to create familiarity of the content, sampling and immerse the user with a rich experience with sight, sound and motion.
