Advertising / branding
Future of Kellogs Frosties’ cereal mascot in doubt amid falling sales as parental concerns rise
28 Jan 2013
Carlyle Group led consortium to buy Chinese display-advertising provider Focus Media for $3.7 bn
20 Dec 2012
Ista Hotels to be rebranded as Hyatt Hotels
30 Oct 2012
Ad campaign to boost new businesses
04 Oct 2012
UK high court ruling upholds Cadbury's claims over colour purple
03 Oct 2012
Cadbury is the proud owner of the colour purple, a high court judge in UK has ruled, provided it is wrapped around several blocks of sugar, milk, cocoa and emulsifiers
Deccan Chargers good fit for Videocon's brands: Venugopal Dhoot
07 Sep 2012
Videocon's branding budget had been pegged at Rs200 crore per annum and according to chairman Venugopal Dhoot owning an IPL team would be a value buy as a branding exercise for the company
Honda Motor Co to get new identity by month end
07 Sep 2012
Twitter to let advertisers target users by interest
31 Aug 2012
Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting to learn every individual's interests
Management, private equity firms jointly bid $3.5 bn for China’s Focus Media
14 Aug 2012
Chairman and CEO Jason Nanchun Jiang owns about 18 per cent stake in Focus Media, China’s largest display-advertising provider
Is advertising on Facebook dead?
13 Aug 2012
Is advertising on Facebook dead? Well, not yet. But I do believe it is in the ICU. By Raj Halve
Global social media revenues to reach $16.9 billion in 2012
26 Jul 2012
With marketers allocating a higher percentage of their advertising budget to social networking sites, global social media revenues are forecast to reach $16.9 billion in 2012
Air Arabia’s new safety video is no kidstuff
23 Jul 2012
BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
16 Jul 2012
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Latest articles
Featured articles
The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
By Axel Miller | 14 Jan 2026
AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
