Cadbury is the proud owner of the colour purple, a high court judge in UK has ruled, provided it is wrapped around several blocks of sugar, milk, cocoa and emulsifiers

Deccan Chargers good fit for Videocon's brands: Venugopal Dhoot

07 Sep 2012

Videocon's branding budget had been pegged at Rs200 crore per annum and according to chairman Venugopal Dhoot owning an IPL team would be a value buy as a branding exercise for the company

Honda Motor Co to get new identity by month end

07 Sep 2012

Twitter to let advertisers target users by interest

31 Aug 2012

Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting to learn every individual's interests

Management, private equity firms jointly bid $3.5 bn for China’s Focus Media

14 Aug 2012

Chairman and CEO Jason Nanchun Jiang owns about 18 per cent stake in Focus Media, China’s largest display-advertising provider

Is advertising on Facebook dead?

13 Aug 2012

Is advertising on Facebook dead? Well, not yet. But I do believe it is in the ICU. By Raj Halve

Global social media revenues to reach $16.9 billion in 2012

26 Jul 2012

With marketers allocating a higher percentage of their advertising budget to social networking sites, global social media revenues are forecast to reach $16.9 billion in 2012

Air Arabia’s new safety video is no kidstuff

23 Jul 2012

Small, home business advertisers can now pay at their doorstep

18 Jul 2012

BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective

16 Jul 2012

The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight

Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion

12 Jul 2012

The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002

Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion

12 Jul 2012

The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002

Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion

12 Jul 2012

The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002