Advertising / branding
After Facebook, Google moves to ban cryptocurrency ads
14 Mar 2018
Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of its crackdown on ‘bad ads’ that saw it remove more than 3.2 billion advertisements in 2017
P&G joins Unilever to cut digital ad spends, return to basics
03 Mar 2018
Procter & Gamble Co cut digital advertising spend by $200 million in 2017, transferring this amount to traditional media like TV and audio, as consumer goods firms become suspicious of ‘walled gardens’ like Google and YouTube
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
Burger King mocks net neutrality repeal via “Whopper Neutrality”
25 Jan 2018
Customers paying the minimum amount for their Whoppers were made to wait 15 to 20 minutes unless they agreed to pay a higher price —for the "fast mbps", to an even higher rate for the "hyperfast mbps" options for a single Whopper Sandwich
Mars, Lidl, others withdraw YouTube ads placed next to those by predators targeting children
27 Nov 2017
US Tobacco companies forced to carry anti-tobacco ads after two-decade legal battle
21 Nov 2017
After nearly 20 years of litigation, US tobacco companies are being forced to run ads highlighting information they long fought to keep from the public about the dangers of smoking and second-hand smoke
Facebook says Kremlin-linked group bought ads during 2016 presidential elections
18 Sep 2017
Facebook’s revelation of a Russian group tied to the Kremlin having bought political ads on its platform during the 2016 elections has led to outrage
Personality drives purchasing of luxury goods
11 Sep 2017
People who are 'extrovert' and on low incomes buy more luxury goods than their introvert peers to compensate for the experience of low financial status, finds new research
Latest articles
Featured articles
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
ISRO’s PSLV-C62 Launch Signals India’s Next Phase in Earth Observation and Orbital Innovation
By Axel Miller | 08 Jan 2026
ISRO’s PSLV-C62 mission, launching January 12, 2026, combines EOS-N1 Earth observation with private-sector technology demonstrations, signalling India’s evolving space strategy.
The Berlin–Delhi Axis: Submarines, Semiconductors, and a Strategic Reset
By Cygnus | 08 Jan 2026
India and Germany move closer on submarine talks as defence, green hydrogen, and semiconductor cooperation shape Friedrich Merz’s January 2026 visit.
Silicon Sovereignty: Why the 2026 AI Race is Being Won on the Factory Floor, Not the Cloud
By Cygnus | 07 Jan 2026
The AI race hits the hardware layer. From Lenovo’s Qira AI to Samsung’s $1.73B buyback for HBM4 talent, 2026 is about Silicon Sovereignty.
The 2026 Power Paradox: Can India’s Grid Sustain the Physical AI Revolution?
By Axel Miller | 07 Jan 2026
Can India’s grid handle Physical AI? Tata Power’s ₹6,675cr Nellore plant marks a pivot toward energy sovereignty in the 2026 industrial reset.
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