Optimum Media Solutions (South), the media specialist
arm of Mudra Communications has won the AOR (agency
of record) account for Nutrine Confectionaries and ACC.
The two major accounts have been won in the last month.
The combined AOR businesses from these two accounts
in the excess of Rs.20 crores.
was associated with Nutrine Confectionaries earlier
and was servicing some of its brands. With this development,
the entire media business of Nutrine Confectionaries
comes under the OMS umbrella. OMS won the ACC account
in a multi-agency pitch.
on the winning of the Nutrine Confectionaries and ACC
accounts, P Subramaniam, regional director, OMS (South)
said, "These wins are a result of OMS's continuous
process of providing clients with sound planning and
effective buying. In both the instances the client was
able to appreciate the difference that planning was
able to bring to their buying"
Media Solutions has been moving up in the past one year
and has bagged a number of prestigious accounts including
Kelvinator, Reliance, Rasna, Yamaha, Paras, ICI Paints,
TTK Prestige, Grasim, Dabur (Oral Care), HPCL, Nutrine
Confectionaries and Epson.