Advertising/branding
Kingfisher Airlines Names Deepika Padukone as Brand Ambassador
By | 31 Oct 2007
Timex Watches rebrands itself Timex Group
By | 31 Oct 2007
Louis Philippe targets youth with sub-brand Lp
By | 27 Oct 2007
HBO wants to be known as a brand in India, rather than a TV channel
By | 26 Oct 2007
Donear Industries postpones retail launch to December; appoints cricketer Yuvraj Singh as brand ambassador
By | 26 Oct 2007
Royal Classic looking at Middle East and South Asia (MESA) markets
By | 26 Oct 2007
Kodak launches spectacle lenses
By | 19 Oct 2007
Hidesign to tap Chinese market with range of acessories
By | 17 Oct 2007
Kores enters gift-marketing segment, launches metal pens
By | 17 Oct 2007
Ricky Ponting is the new brand ambassador for Valvoline Cummins
By | 16 Oct 2007
Lowe steals the show with Grand Effie at Advertising Club, Mumbai
By | 13 Oct 2007
Nokia Siemens Network transfers Berlin radio access R&D operations to Wipro Technologies
By | 12 Oct 2007
US Polo Association ties up with Arvind Mills
By | 11 Oct 2007
Future Group planning an ad spend of Rs 50 crore
By Our Corporate Bureau | 11 Oct 2007
Amway India launches TV campaign
By | 09 Oct 2007
Fiat India seeks new advertising agency
By Our Corporate Bureau | 08 Oct 2007
Goodbye, Chrysler, no go, Benz, says Daimler - but shareholders do not like it
By Our Corporate Bureau | 04 Oct 2007
Wipro launches quad-core desktops
By | 04 Oct 2007
Reebok for long-term association with sportspersons
By | 04 Oct 2007
Latest articles
Featured articles
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
By Axel Miller | 14 Jan 2026
AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
ISRO’s PSLV-C62 Launch Signals India’s Next Phase in Earth Observation and Orbital Innovation
By Axel Miller | 08 Jan 2026
ISRO’s PSLV-C62 mission, launching January 12, 2026, combines EOS-N1 Earth observation with private-sector technology demonstrations, signalling India’s evolving space strategy.
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