labels: advertising/branding
Rado rolls out eSenzanews
Our Corporate Bureau
29 November 2001

Mumbai: Rado Watch Company, the leading Swiss watch manufacturer, has introduced its latest product eSenza. The word eSenza is derived from the Italian e senza, meaning "it is without."

In this product, Rado has displayed its mastery of design, and in homage to the perfection of form it has dared to leave out something that would seem to be indispensable to a watch the crown. Proving that a perfect form can be even more elegantly unpretentious, Rado is introducing a collection bearing the theme Colours of the Senses.

Three different versions are offered each in three sizes. In the pure version, simply two hands display the time, and the matching leather strap gleams in fine, glossy patent leather. The charming classical version has 12 hour-index points and two hands. Its leather strap is specially coated, providing a silky feel. The third variation is one of exciting luxury four diamonds on pure black with a leather strap in mock crocodile.

The functionality of the watch is ensured, even without a crown. The back of the watch contains two contact fields (plus/minus). Placing the magnetic element at the end of the leather strap into the appropriate indentation causes the hands to move in the desired direction.

Its curved, sapphire crystal highlights the new watch. It floats like a cupola over the entire upper surface of the watch, perfectly rounding off the captivating form. The case back is made from skin-friendly titanium and is water-resistant to 98 feet. In India it will be available at leading retailers across 60 cities and is priced here at Rs 34,200.

Rado vice-president (sales) Peter Kaeser and country manager for India John Gorman launched the product on 27 November. Kaeser presented the new product to the glamorous brand ambassadress Lisa Ray.


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Rado rolls out eSenza