Dish TV signs up Shah Rukh Khan

New Delhi: Direct-to-home (DTH) service provider Dish TV has signed up Bollywood star Shah Rukh Khan as its brand ambassador.

Shah Rukh Khan will feature in Dish TV''s new advertising campaign, which will be launched shortly.

Designed by R Balakrishnan, executive creative director, Lowe, the ad campaign would soon be launched "simultaneously through a multi media blitzkrieg across the country".

According to Arun Kumar Kapoor, CEO, Dish TV, Shah Rukh fits in naturally with the brand''s personality.