Another "big" media arm from the Reliance Anil Dirubhai Ambani Group.
BigStreet is one more media division from the Reliance ADAG collection.
its film production unit Adlabs, its radio initiative Big FM, its online entertainment
portal Big Adda, its music and movie distribution business Big Music and Home
Entertainment, and BigFlicks, its movie rental division, Reliance ADAG has now
entered into out-of-home (OOH) advertising via its latest division BigStreet.
to Jayyant Bhokare, vice-president, business development, Big FM, this division
aims to offer clients a better marketing approach, for which BigStreet has acquired
the advertising rights for all Delhi Metro Rail Stations.
company plans to create even more advertising opportunities inside these stations
over a period of time.
plans to expand into at least 25 towns across India in what it terms as "the
immediate future", and is keen to aggregate inventories in the first place.
According to Bhokare, the company could buy out OOH adspaces from existing players,
or even acquire billboards on long-term lease from them to build its inventories
in its target markets.
OOH advertising segment has recently seen the entry of a few organised players,
with the bulk of the business still largely unorganised. According to Bhokare,
the presence organised large players, such as Reliance BigStreet would add professionalism
and transparency to the industry.
has already landed Kotak Mahindra Old Mutual Life Insurance account for Delhi
Metro Rail Station.
also see : Other
reports on Advertising/Branding