$1.50-billion auto component major, Kalyani Group, will
wear a new corporate identity from today. The new identity
reflects the Kalyani Group's global stature and its leadership
position in the various businesses, products, and country's
it operates in.
logo and the base line encapsulates the essence of the
Kalyani Group 'brand' and reflects the long-term vision
and strategic uniqueness of the group. The tagline 'Driving
Innovation' signifies the Group's conviction, courage
and commitment to manufacturing excellence innovation.
disk in the new identity represents the world. The stroke
of 'K' stands for Kalyani Group. It also gives a feeling
of vision, at a subliminal level. It is international
in its look and feel as well as visually rich, denoting
high technology and innovation. Blue shows confidence,
solidity & strength and gives the group a contemporary
group companies CDP Bharat Forge GmbH, Bharat Forge
Aluminiumtechnik GmbH, Bharat Forge America, Bharat Forge
Kilsta AB, Bharat Forge Scottish Stampings, Automotive
Axles, Kalyani Steels, Kalyani Carpenter Special Steels
and Kalyani Lemmerz will henceforth sport the new logo.
the significance of the change in identity, Baba Kalyani,
chairman of the Kalyani Group said, "Innovation has
always been a driving force at Kalyani. It is something
that has always been inherent in our corporate culture,
our processes and our values. This spirit will now be
reflected through our new identity - a constant, unending
commitment to excellence and innovation".
further added, "The Group today has manufacturing
facilities spread across the world and supplies to almost
all auto OEMs and tier-I companies around the world; therefore
the need for an identity change to reflect a modern and
global image for the brand and to be perceived "not
as suppliers but business partners."
new identity arrives at a time when the Kalyani Group
has successfully metamorphosed into world-class producer
of auto parts. A group that is revolutionary in its thinking
and approach, a truly futuristic and global brand. The
new visual identity builds association
with the core values of the group such as conviction,
courage, commitment to excellence and innovation and belief
in using mind power. It brings synergy across group Companies.