New Delhi: For the first time, an exclusive display
of Indian handcraft is being showcased during the Asia
Pacific Week from 13 to 21 September 2003. The Indian
Pavilion is being organised jointly by the Export Promotion
Council for Handicrafts and the Development Commissioner
(Handicrafts), Government of India.
Thematic display will focus on social and environmental
sustainability and the achievement in providing service
to the communities. The Asia Pacific Week is a biennial
platform for political, economic, cultural and scientific
exchange between Asia and Europe in Berlin and was initiated
by the Governing Mayor of Berlin in 1997. At every APW,
there is a focus country. This year India is a focus country
and handicrafts have been projected as the special theme.
display will highlight the richness, exquisiteness and
intricacy of Indian arts and crafts and its usage in the
modern time. And will also be available for sourcing by
Germany and Europeans. Twenty-seven Indian manufacturers
of handicrafts will be present to showcase the best products.
The highlights of the event will be live demonstration
by Indian artisans and crafts persons on the crafts of
wood carving, stone carving, miniature painting, carpet
weaving and cane weaving.
than 6 millions artisans and crafts persons in the rural
and urban area in India are associated with the production
of crafts. The exports of handicrafts reached to the tune
of $2249.56 millions in the year 2002-03 with a growth
of more than 20 per cent in dollar terms from the corresponding
year. Germany is a major trading partner and the exports
of handicrafts to Germany is to the tune of $200 millions
in the financial year 2002-03.
perfect blend of traditional and contemporary will be
showcased through art, metal ware, wood ware, hand-printed
textiles, scarves, brocade and brocade goods, embroidered
and crocheted goods, carvings, imitation jewellery, costume
jewellery, giftware, decorative and accessories, carpets
and jute products etc.
order to create hype to the Indian folk art festival,
cultural performances will also be held through the organisation
of Indian Council for Cultural Relations. These will include
a classical dance, classical music and a folklore performance.
crafts from Kashmir and the Northeast states will be focused.
Kashmir is well known for carving on walnut wood, embroidery
on wool, carpets and hand-painted wooden boxes for utility
and decoration. Northeast states are known for producing
very fine handmade cane and bamboo products for daily
use and variety of eco-friendly crafts.
entire display is being coordinated by the Embassy of
India, Berlin, which in fact has mooted the idea of projecting
Indian handicrafts in the markets of Germany. To understand
the European taste of consumers more closely specially
Germany many renowned German have been engaged by Office
of Development Commissioner (Handicrafts) to develop the
products as per requirements.
step further, for a permanent presence in the US and the
EU, an ambitious scheme of opening of showrooms and warehouses
has been envisaged whereby permanent showrooms and warehouses
will be made available to Indian exporters in established
ministry of textiles, Government of India, has envisaged
an aggressive integrated international marketing approach
to increase the share of exports from this sector. Development
Commissioner (Handicrafts) and Export Promotion Council
for Handicrafts have been entrusted the responsibility
to project the Indian handicrafts in the world market.
approach emphasises the product development, innovation
in designs, upgrading the manufacturing technology, and
improved packaging. On the other hand new strategies have
been worked out to project the Indian handicrafts in the
international market in more impressive and aggressive
other areas which have been touched are the publicity,
creating brand image of Indian handicrafts, organisation
of Folk Crafts Festival of India in different parts of
the world by creating awareness among the buyers, planners,
policymakers about the Indian handicrafts and their generic