largest selling kitchen ingredients brand, Aashirvaad from ITC Foods today announced
the launch of its new range of "Aashirvaad Select Organic Spices". The
launch of organic spices further reinforces Aashirvaad''s commitment towards providing
perfect cooking aids for the Indian homemaker.
Select range of organic spices is produced with utmost care and tremendous emphasis
is given on quality control and handling to ensure a 100 per cent organic end
product. Aashirvaad has also obtained the India Organic Certification for its
range of select organic spices, which is testimony of the company''s implementation
of stringent quality standards. The packaging for the organic range is made of
ECF (elemental chlorine-free) board that does not contain chlorine and therefore
makes it totally environment friendly.
farming seeks to provide consumers with food that is 100% natural and prepared
in a manner that is beneficial to our environment," said Ravi Naware, divisional
chief executive, ITC Ltd - Foods Division. "Nowadays consumers are very knowledgeable
about the health benefits of organic food products and the demand for organic
food is on the rise. With the launch of Aashirvaad Select Organic Spices, we aim
to provide a range of natural spices to our discerning Indian homemakers".
will contribute Rs5 per kg of sales of the Select organic spices to its Boond
Se Sagar (from drops to oceans) rainwater-harvesting programme. This initiative
helps Aashirvaad partner with millions of consumers who buy Aashirvaad products,
to make a meaningful contribution to water conservation efforts in the country.
spices will leverage ITC Foods'' sourcing and retail strength to offer consistent
Aashirvaad spices range include coriander, chilli and turmeric powders in packs
at Rs32, Rs30 and Rs24 respectively. The range will be available across all grocery
and departmental stores across metros.