New magazine devoted to shopping
19 Nov 2008
A new magazine, called Femina What to Wear, is being launched by Worldwide Media.
Initially, the magazine will be given free with the mother brand in order to allow existing readers of Femina to sample it. Later, it will be sold on news stands separately.
The magazine can also be purchased separately for Rs30. The target audience is the 25 plus style conscious women. The magazine will hit the stands in the metros of Mumbai, Delhi and Bengaluru, by the end of this month. The initial print run is for 1,00,000 copies.
WWM is positioning the magazine as a shopping guide, which can be carried while shopping. It will promote it in malls and use media vehicles to which shoppers are exposed for the purpose.
The idea behind the magazine is to serve the working woman whose spending capacity has increased, and there is greater media exposure and a retail boom.
Tanya Chaitanya, editor, Femina, believes that while there are many fashion magazines that cater to high-end must-haves and shopping destinations, a truly India centric publication does not exist.
''This is for women shoppers who just wish to head to the nearest mall and pick up easily accessible stuff. It will serve as a fashion manual giving expert advice and celebrity style access,'' she says.
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