Cannes update: promo Grand Prix goes to Japan, PR & Direct to Australia
23 Jun 2009
India's performance at the Cannes Lions International Advertising Festival 2009 till now has been a damp squib. The only metal won on the day was Leo Burnett's Bronze in Promo Lions. India drew a blank in Direct, which was a huge disappointment from the 'Teach India' campaign. The situation was perhaps worst in PR Lions, where Indian entries did not even make it to the shortlist.
Winners in three categories have been announced and eight more categories have yet to be judged.
The winners of the Promo, PR and Direct Lions categories were announced.
After selecting a shortlist of 143 from the 1118 entries submitted in the Promo Lions categories, a total of 44 winners were chosen by the international jury. The Promo Grand Prix went to Beacon Communications in Tokyo for their entry 'Yubari' to promote the Yubari Resort. A further 10 gold, 9 silver, 24 bronze lions were also awarded.
Cumminsnitro in Brisbane, were the winners of the inaugural PR Grand Prix for Tourism Queensland's 'Best Job in the World'. In its first year the PR category received 431 entries from which the jury also chose to award 17 PR Lions from an initial shortlist of 37.
'Best Job in the World' was also awarded the Direct Grand Prix making this Cumminsnitro's second Grand Prix of the night. 11 gold, 12 silver and 26 bronze trophies were given from a total of 1364 entries of which 180 were shortlisted.
The prestigious Direct Agency of the Year award was won by Shackleton, Madrid.
Leading the Promo Jury was William Rosen, president and chief creative officer of Arc Worldwide, North America. Lord Tim Bell, chairman of Chime Communications was president of the first PR Jury and David Sable, vice chairman and COO of Wunderman headed up the Direct Jury.
