Marketing

Nestle India sells 33 mn packs of Maggi in 10 days as govt’s Rs640-cr suit drags
21 Nov 2015
Nestle India’s instant noodle Maggi is back with a bang, selling about 33 million packs of the fast food in 10 days since it was relaunched in the Indian market last week

Smartphone sales rise 15.5% in July-September 2015
20 Nov 2015
Rising demand for affordable smart phones in emerging markets drove worldwide sales of smart phones in the third quarter of 2015

Apple targeting corporate sales in India
17 Nov 2015
Apple, which has seen sluggish sales in India, is reported to be considering institutional sales for its devices

Apple offers buy-back of Rs34,000 on new iPhones
09 Nov 2015
In a first, Apple and its distributors are going to buy back older models under a scheme to ensure that all new phones sold are genuine and reduce the burden of the retailer who can push sales furthers
Hard hit by e-retailers, Google ends GOSF
04 Nov 2015
Freebies for kids a hit in US fast food joints
02 Nov 2015
Xiaomi to launch pre-Diwali flash sale
31 Oct 2015
Consumers resist influence of covert marketing when paid placements are disclosed
29 Oct 2015
Consumers remember and like products better after seeing covert marketing, such as a product placement in a sitcom, but reminding them that product placement is “marketing” eliminates the effect

Walmart to test drone deliveries
27 Oct 2015
Walmart, the world's largest retailer by revenue, has been conducting indoor tests with small drones for several months

Nestle resumes making Maggi; to hit shelves in Nov
27 Oct 2015
Nestle SA, the world's largest packaged food company, has resumed manufacturing of its instant noodles Maggi at three of its India facilities

Surface Book laptop pre-orders sell out on Microsoft online store
15 Oct 2015
Just after it was announced, the Surface Book, Microsoft’s recently introduced and most expensive laptop-hybrid, has been sold out on its online store
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.

The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES

Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.

As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.

The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)

The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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