Marketing

Pay-per-click advertising lacks controls against fraud: study

18 Feb 2016

In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks

UK telecoms provider BT to launch service to block nuisance calls

12 Feb 2016

Supermarket deals lure buyers into over spending

11 Feb 2016

IKEA loses right to use trademark in Indonesia

09 Feb 2016

IKEA lost the right to use its trademark in Indonesia to Surabaya-based furniture company Ratania Khatulistiwa after the Indonesian Supreme Court held that a registered trademark lapses when not used for commercial purposes for three successive years

Tata Motors’ hatchback Zica hit by `Zika’ before launch

02 Feb 2016

Soon, your pizza, burger may come with health warning

29 Jan 2016

UK watchdog to crack down on misleading broadband ads

21 Jan 2016

Titan unveils Juxt smartwatch in tie-up with HP

21 Jan 2016

The timepiece features a subtle honeycomb dial, 3D indices and can be paired with smart phones having either Android 4.4 or iOS 8.1 and above operating system

Study reveals women charged more than men at UK high street retailers

20 Jan 2016

An analysis revealed that clothes, toys, and personal care items were on average 37 per cent more expensive for women than men

Apple seeks DIPP nod to open its own stores

20 Jan 2016

X'mas shopping footfalls into high street outlets hit by online, retail parks

18 Jan 2016

X'mas shopping footfalls into high street outlets hit by online, retail parks

18 Jan 2016

Flipkart, M&M tie-up for online booking of Mahindra KUV100

16 Jan 2016

AppleWatch dominated 52% of global smartwatch shipments: study

15 Jan 2016

Apple Watches accounted for about 52 per cent of global smartwatch shipments last year, since their launch in April 2015

Crème Egg recipe change hits Cadbury sales by £6 mn

12 Jan 2016

Lenovo to let Motorola brand R.I.P

09 Jan 2016

Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand

Kodak revives photo film with new Super 8 camera

06 Jan 2016

Kodak yesterday announced a brand new Super 8 film camera that it hoped would kick off a revival of film photography

Idea Cellular, ties up with ErosNow to offer 4G Bollywood content

05 Jan 2016

Flipkart's Myntra new year sale to see up to 80% discounts

31 Dec 2015

In DeLand, get a free bang with your bling

26 Dec 2015

In an attention-grabbing marketing move, this jewellery store in DeLand, USA is offering a free shotgun with every jewellery purchase above a certain amount

Facebook draws flak for misleading `Save Free Basics’ campaign

18 Dec 2015

Telenor Group boasts of over 200 mn customers

17 Dec 2015

Bottled mountain air sees runaway sales in China

16 Dec 2015

Canadian Moses Lam may just have an out-of-the-box solution for Delhi’s pollution – his air bottled in a ski resort is selling like hot cakes in China, which also has a smog problem