The greatest challenge before the advertising agencies
is to skilfully combine human resource with latest technology,
according to Jacob Mathew, deputy president, Indian
Newspapers Society (INS). He was inaugurating the first
annual conference of the Kerala Advertising Agencies
Association, Kerala adfest-2004, at Sterling Resorts
agencies must try hard to sustain creative minds in
the field in order to achieve sustainable business,''
he said, while addressing ad agencies. Delivering the
keynote address, M V Shreayams Kumar, director, marketing
and electronics media, Mathrubhumi, opined that
the ad agencies must emphasise creativity rather than
the agencies here are giving undue importance to marketing.''
Earlier, delivering the presidential address Joseph
Chavara, president of the association, said that the
association would help upgrade professional standards