Dainik Bhaskar Indian Marketing Awards
By Our Corporate Bureau | 30 Aug 2004
Mumbai:
Media specialist portal exchange4media has inaugurated
the Dainik Bhaskar Indian Marketing Awards.
The awards will be ebase on an evaluationof activities
like sales promotion, below the line marketing campaigns
and PR, in addition to creatives, media and innovation.
Harish Bijoor, chairman of the organising committee, Dainik Bhaskar Indian Marketing Awards, said in his inaugural address, "Contemporary marketing is on a morph mode in India today. Marketing is getting more and more participative in all our lives and is assuming more importance. As marketing gets to be more and more an inextricable part of consumer life, it is time to recognise the efforts of those who make it happen!"
Commenting
on the Dainik Bhaskar Indian Marketing Awards,. Sunil
Duggal CEO Dabur said, "The Dainik Bhaskar Indian
Marketing Awards are being when Indian industry is going
through a marketing metamorphosis. Today, not only is
India a hunting ground for marketing talent, but the
country is also emerging a testing hub for global product
launches. Dainik Bhaskar Indian Marketing Awards aim
to look at marketing success in a holistic manner, and
recognise excellence in a never before form, which makes
them unique."
Speaking on the occasion, Anurag Batra, managing director,
exchange4media, said, "The role of exchange4media
is to serve as a catalyst and a facilitator in making
these awards a reality. We see this as an industry event,
which will touch everyone who matters in the country's
marketing and communication universe. Not only have
we covered the maximum number of categories but have
also developed a selection process that is robust and
foolproof, involving third party evaluation and global
auditing majors"
Girish Agarwal, director, Dainik Bhaskar, said, "These
awards are truly an industry initiative and like all
the other pioneering initiatives by exchange4media synergies
with our brand philosophy of rewarding excellence. We
are very glad to be a part of it."
The Dainik Bhaskar Indian Marketing Awards includes 30 categories, ranging from the creative and media centric to emerging disciplines like public relations, below the line marketing and marketing promotion activities, among others.
Some of those on the jury are Harish Bijoor, CEO, Harish Bijoor Consults , Mike Khanna, Chief Executive, J Walter Thompson — India, Nirvik Singh, chairman, South Asia, Grey Global Group, Pranesh Misra, President & COO, Lowe India Prasoon Joshi, Regional Creative Director, South & South East Asia, McCann Erickson, Ram Mohan Rao, Dean, ISB, Hyderabad, Ranjan Kapur, Country Head, WPP, Sam Balsara, Chairman & Managing Director, Madison Communications, Shekar Swamy, President RK Swamy /BBDO, Sunil Duggal, CEO, Dabur, Sushil Pandit, CEO, Executive Director, exchange4media, Vijay Singh, Managing Director, LG Care
The
award ceremony will take place in Delhi on September
29, 2004. Nominations would be invited directly through
post, courier and on-line registration through exchange4media.com.
The audit firm, KPMG, will handle the entire nomination
process. There will be a dedicated jury for each of
the award categories and a single gold trophy will be
awarded in each category.
Dainik Bhaskar is the principal sponsor of the Indian Marketing Awards, while Hindustan Times, Indian Oil, Sakal and Pogo are the associate sponsors.
