Advertising/branding
TV 18 Rebranded: now called Network 18
By | 11 Sep 2007
Hindustan Unilever to set up ''hairwash domes'' to promote Dove
By | 04 Sep 2007
DTH operators can pick channels of choice, rules TRAI
By | 03 Sep 2007
Audio hardware maker Sonodyne plans a comeback
By | 30 Aug 2007
Globus appoints Kareena Kapoor its new brand ambassador
By | 29 Aug 2007
Movie Channel MAX appoints TBWA as its creative agency
By | 22 Aug 2007
Air India''s advertising campaign to promote non-stop US flights
By | 21 Aug 2007
ITC extends the Ashirwad range to spices
26 Jul 2007
Maruti Udyog to be known as Maruti Suzuki India
26 Jul 2007
WPP eyeing acquisitions in India
12 Jul 2007
Asian Dhall rebrands itself
By Venkatachari Jagannath | 15 Jun 2007
Ceat starts brand restructuring exercise
By Our Corporate Bureau | 11 May 2007
New ad campaign from Citi
07 May 2007
UTI Bank to change name to Axis Bank
30 Apr 2007
Google dethrones Microsoft as top global brand
27 Apr 2007
ZenithOptimedia launches digital advertising arm
20 Apr 2007
Advertise with us
By Editorial: | 26 Mar 2007
Advertise with us
By Marketing: | 26 Mar 2007
Image overhaul for Jet Airways
By | 24 Mar 2007
IOC told to stop using Red Cross symbol
16 Feb 2007
Tata only Indian brand to figure among global top 250
By Rex Mathew | 08 Feb 2007
Latest articles
Featured articles
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
By Axel Miller | 14 Jan 2026
AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
ISRO’s PSLV-C62 Launch Signals India’s Next Phase in Earth Observation and Orbital Innovation
By Axel Miller | 08 Jan 2026
ISRO’s PSLV-C62 mission, launching January 12, 2026, combines EOS-N1 Earth observation with private-sector technology demonstrations, signalling India’s evolving space strategy.
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