Advertising/branding
MNC monopoly in sanitary napkins to end, claims Camas
By Our Corporate Bureau | 07 Jan 2003
Standard Chartered appoints Kapil Dev as brand ambassador
By Our Banking Bureau | 07 Jan 2003
Standard Chartered Bank has appointed former Indian cricket captain Kapil Dev as its brand ambassador.
Cashing in on cricket
By Mohini Bhatnagar | 21 Dec 2002
I for you
By Mohini Bhatnagar | 21 Nov 2002
Domino's to roll out new ad campaign, increases ad budget
By Mohini Bhatnagar | 19 Nov 2002
The Indian subsidiary of the US-based Domino’s Pizza India is planning to launch a virtual media blitzkrieg backed by a huge advertising budget
Cricket boss Kapil Dev endorses Kinetic Boss
By Kinetic plans to sell o | 07 Sep 2002
All’s well that sells well
By Venkatachari Jagannathan | 31 Aug 2002
Himalaya unveils women’s healthcare drugs
By Our Corporate Bureau | 23 Aug 2002
Thou salt sell more
09 Aug 2002
ASCI upholds JK Tyre's No 1 market position
By Our Corporate Bureau | 10 Jul 2002
Igniting the passion
By Venkatachari Jagannathan | 09 Jul 2002
Adams corner
By Venkatachari Jagannathan | 25 Jun 2002
Brand duty
By Krishna Venkitachalam | 21 Jun 2002
Natalia to open 80 garment outlets in India
By Venkatachari Jagannathan | 06 Jun 2002
Enter the dragon
By Mohini Bhatnagar | 27 Feb 2002
To bond with customers call Service 007
By Venkatachari Jagannathan | 25 Feb 2002
Colgate is India's No 1 brand once again
By Our Corporate Bureau | 22 Feb 2002
Now, taste the grease in your food
By Venkatachari Jagannathan | 18 Feb 2002
Signs change for Zodiac Clothing
By Mumbai: | 18 Feb 2002
Crocodiles 15-year guarantee shirt
By Venkatachari Jagannathan | 28 Jan 2002
Rado rolls out eSenza
By Our Corporate Bureau | 29 Nov 2001
Lady wins Taj Mahal Tea golden tabla
By Our Convergence Bureau | 28 Nov 2001
FMCG sector poised to make profits
By Our Corporate Bureau | 13 Nov 2001
Pepsi, Coke: Not the right choice
By Our Corporate Bureau | 09 Nov 2001
Latest articles
Featured articles
The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
India’s Gig Economy Reset: The End of ‘10-Minute Delivery’ Hype?
By Cygnus | 14 Jan 2026
India’s quick-commerce sector is shifting away from “10-minute delivery” hype amid worker safety concerns and rising regulation. Here’s what changes—and what doesn’t.
AI Is Becoming the New Electricity Crisis: Why the Real Bottleneck Is Megawatts
By Axel Miller | 14 Jan 2026
AI is turning into an electricity crisis as data centres scale from chips to megawatts. Grid bottlenecks, copper demand and cooling limits are now the real AI constraints.
The New Oil: Can Technology End the Rare Earth Dependency?
By Cygnus | 14 Jan 2026
Magnet recycling and rare-earth-free motors are emerging as technology escape routes from critical mineral dependency. But timelines are slower than the hype suggests.
The New Oil: Inside the Processing Gap — Why Mining Alone Won’t Fix the Critical Minerals Crisis
By Cygnus | 13 Jan 2026
Mining isn’t the real bottleneck in critical minerals. The 2026 processing gap — refining, separation and chemical conversion — is the chokepoint reshaping global supply chains, industrial policy and geopolitics.
The Battle for the Skies: Air India’s Widebody Bet vs IndiGo’s XLR Gambit
By Cygnus | 12 Jan 2026
Air India vs IndiGo fleet strategy 2026: Air India expands with new Boeing 787-9 widebodies while IndiGo uses A321XLR efficiency and IndiGoStretch to reshape long-haul economics.
The Custom Dreamliner: Air India Reclaims Its Skies with First Post-Privatisation 787-9
By Axel Miller | 12 Jan 2026
Air India’s comeback under Tata enters a new phase as its first post-privatisation custom Dreamliner strengthens the fleet renewal push for premium long-haul travel.
The New Oil: How the 2026 lithium and graphite bottleneck could stall global EV growth
By Cygnus | 12 Jan 2026
Lithium and graphite are emerging as the key EV bottlenecks in 2026 as South America expands mining while China dominates processing and battery-grade conversion.
The New Oil: How the 2026 Rare Earth Shock Is Reshaping the Global Economy
By Cygnus | 09 Jan 2026
Japan launches a 6,000m deep-sea mission as China restricts rare earth exports. Discover how the 2026 “New Oil” crisis is redefining global high-tech trade.
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