Advertising/branding
Dish TV signs up Shah Rukh Khan
By | 04 Oct 2007
Tata Tea is waking up India with Jaago Re campaign
By | 03 Oct 2007
BSNL to change colours as part of brand strategy
By Our Corporate Bureau | 28 Sep 2007
Kishore Biyani's Future Group to infuse Rs 750 crore for 'Brand Factory'
By Our Corporate Bureau | 27 Sep 2007
Oberoi Towers to be re-branded Trident Towers; terminates Hilton alliance from Trident
By Our Corporate Bureau | 26 Sep 2007
Carlsberg launches premium beer in India
By | 24 Sep 2007
Incredible India bites into Big Apple
By | 24 Sep 2007
From Maxtouch to Orange to Hutch to Vodafone, but Coke still bets on the Orange; Fanta has a new ad campaign
By Our Corporate Bureau | 22 Sep 2007
Lara Dutta and Bobby Deol to endorse ''Pantaloons''
By | 20 Sep 2007
Star seals the deal for an exclusive Vodafone rebranding campaign
By | 20 Sep 2007
Vodafone to ''Make The Most Of Now'' with Hutch essence
By | 20 Sep 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
By | 19 Sep 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
By | 19 Sep 2007
FritoLay plans aggressive campaigns, to add variants to its brands
By | 18 Sep 2007
Adidas ''Originals'' comes to India
By | 17 Sep 2007
Aston Martin, Apple iPod, YouTube, Bang and Olufsen tops UK Superbrands'' Coolbrands list
By | 14 Sep 2007
Something for luxury retailers to aspire to: Selfridges creates "The Wonder Room"
By | 13 Sep 2007
Future Media signs ad-deal with Inox multiplexes
By Our Corporate Bureau | 12 Sep 2007
Mudra DDB bags VW India account
By | 12 Sep 2007
Leo Burnett is Bacardi''s new brand manager
By | 11 Sep 2007
Latest articles
Featured articles
Can aviation go green? The multi-billion dollar race for sustainable fuel
By Cygnus | 10 Apr 2026
Airlines are racing to adopt sustainable aviation fuel, but limited supply and high costs challenge the future of green aviation.
The battery race: who will control the future of electric vehicles?
By Axel Miller | 08 Apr 2026
The global battery race is reshaping the electric vehicle industry, with China, the US, and Europe competing for control over supply chains and technology.
AI vs governments: Who controls the future of intelligence?
By Cygnus | 07 Apr 2026
Governments and AI companies like OpenAI and Anthropic are shaping the future of intelligence amid rising policy conflicts and global competition.
Strait of Hormuz: how one chokepoint controls the global economy
By Axel Miller | 06 Apr 2026
The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
The $2 trillion AI infrastructure race: Who will control global compute?
By Cygnus | 06 Apr 2026
AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.
Artemis II and the economic outlook for lunar infrastructure
By Axel Miller | 01 Apr 2026
Artemis II will test deep-space systems and support future lunar missions, shaping the next phase of the global space economy.
Synthetic diplomacy: The $50 billion mirage and the new era of market-moving deepfakes
By Cygnus | 30 Mar 2026
Synthetic diplomacy shows how deepfakes could trigger market volatility, highlighting the growing need for verification in global financial systems.
AI war shifts gears: chips, drones reshape global power
By Cygnus | 27 Mar 2026
AI competition is shifting as chips, drones and supply chains reshape global power, impacting tech, defense and business strategies.
Trump’s Iran strike delay lifts markets, but risks remain elevated
By Axel Miller | 24 Mar 2026
Trump’s Iran strike delay eased market fears, sending oil lower and lifting Sensex. Risks remain as geopolitical tensions continue.


