labels: industry - general, advertising/branding
First professional family event management company launched news
Our Corporate Bureau
10 April 2004

Hyderabad: Easy Events, the first professional, family events management company, has been launched in Hyderabad. The company aims to cater to the growing needs of nuclear families to celebrate events like weddings, engagements, birthdays, and kitty parties.

Ganesh Bigala, managing partner of Easy Events, said, "Our aim is to bring a degree of professionalisation to this largely unorganised, yet high-potential business."

Easy Events with over a hundred dream weddings and memorable parties to its credit, offers one-stop-shop-services for the organisation of family events.

According to the company, with a rise in number of nuclear families in urban society, where both the heads of the family work, there is little time for running around making arrangements for these celebrations. Money not being an obstacle, they look for solutions that will reduce their burden and make family events more memorable.

According to the company's analysis, the twin cities of Hyderabad and Secunderabad with a combined population of 60 lakh, comprise around 12 lakh households. Of these 12 to 15 per cent are in the upper middle class category. Out of these, two per cent of households, approximately 4,000 families splurge large amounts on family events. The amounts spent varies from Rs 50,000 to Rs3,00,000 for birthday or kiddy parties alone.

Besides birthdays and kiddy parties, weddings also fall under the event management purview. According to reliable statistics, approximately three lakh marriages (excluding registered and marriages held in religious places) are held every year in these cities. The average spend on jewellery and clothes at these weddings is about Rs75,000, which works out to an estimated spend of Rs1,500 crore per annum on marriages only.

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First professional family event management company launched