Nielsen Online launches services in India; appoints Karthik Nagarajan
09 February 2009
Nielsen Online, online audiences measurement and analysis provider of TV ratings and media measurement researh firm Company (formerly AC Nielsen), has announced the launch of its services in India.
The company has also appointed Karthik Nagarajan, associate director, client solutions information technology practice, The Nielsen Company, to head the online venture in India.
The expansion is in line with Nielsen's global plan to set base in new and emerging markets.
For instance, the Australian market for internet ad spend was about $1.3 billion (Aus $) in 2007 and has grown 30 per cent quarter-on-quarter up to September (quarter 3) 2008.
The broadband penetration in Australia also has grown from 66.45 per cent in December 2005 to 94.4 per cent in December 2008.
Nielsen Online will launch two of its services AdRelevance and Market Intelligence.
AdRelevance is a service to track and analyse online advertising, industry trends, advertiser activities and campaigns. Whereas Market Intelligence would give detailed demographic audience Measurement reports.