Publicis Groupe acquires luxury brands advertising agency AR New York
05 Dec 2012
French advertising company Publicis Groupe, yesterday said that it had acquired AR New York, which creates advertising for many of the world's leading fashion, luxury and beauty brands.
Paris-based Publicis did not disclose what it paid for AR New York, which was founded in 1996 by Alex Gonzalez and Raul Martinez.
Manhattan, New York-based AR New York is the agency-of-record for many of the world's leading fashion, luxury and beauty brands, including Asprey, Banana Republic, Brioni, Brooks Brothers, Conrad Hotels & Resorts, DFS, Dolce & Gabbana, Jimmy Choo, Moët & Chandon, Neiman Marcus, Salvatore Ferragamo,Smartwater, St. Regis Hotels & Resorts, Valentino, Versace, Vogue Magazine and Waldorf Astoria.
"The luxury market is an advertising segment ripe with investment opportunity," said Jean-Yves Naouri, COO of Publicis Groupe and executive chairman of Publicis Worldwide.
"It is forecast to grow by up to 7 per cent in 2012, defying global turmoil and breaking into new markets. We are especially pleased to welcome the AR New York teams to Publicis Worldwide.
They are passionate about the powerful influence of contemporary arts, design and culture on consumers' engagement with brands, and this vitality and focus is the drive behind the award-winning work they create for their clients," he added.
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