i-mint unveils new brand identity

Customer loyalty programmes manager i-mint has formally unveiled its new brand identity. i-mint is India's first multiple partner consumer rewards programme, and is pioneered by Loyalty Solutions & Research Limited (LSRL), a company funded by ICICI Ventures.

This evolution of brand identity indicates the business progress of i-mint to become India's largest rewards programme with a member base of over nine million members and partner network crossing 3,000.
The brand 'i-mint' was launched in August 2006 with six national partners joining hands to create an ecosystem of business partners on a first of its kind single rewards platform.
Following its initial launch in four cities - Mumbai, Delhi, Hyderabad and Bangalore, i-mint has now scaled its operations pan India covering 30 cities.

The network of partners has rapidly increased to include brands across categories such as entertainment, groceries, travel, fashion, apparels, home appliances, gifting and more, both on offline and online platforms. Some of the key brands who are now partnered with i-mint are Bookmyshow.com, Music World, Planet Fashion, IFB, Welspun, TMC, Monginis, Ferns and Petals, etc. On an average there are 15 partners joining the i-mint network on a daily basis.

Commenting on the transformation in its brand identity, Vijay Bobba, founding CEO and managing director, i-mint said, ''We have been continuously scaling the i-mint programme to provide a rewarding shopping experience to our customers. In line with the same we are offering several novel services to our members such as an opportunity to redeem their points instantly at select partners. The new logo unifies the new propositions under one umbrella brand i.e. i-mint. In line with our thought we have also redefined our web portal www.imint.in that aims to lead the visitor at his / her desired point in just three clicks.''