US Consul General Angus Simmons and film personality Urmila
Matondkar inaugurated the first of its kind products exposition
of fast moving consumer goods (FMCG), called AmFest, in
by the Indo American Chamber of Commerce (IACC), will
provide unique opportunities to small and medium
American enterprises to showcase their products in India.
at the event, Farokh T. Balsara, regional president,
WIC and partner, Ernst & Young said, "The opening
of the Indian consumer market to global products has
provided more confidence to global manufacturers to
target India. AmFest is one such opportunity for these
manufacturers to have deeper understanding of Indian
markets and trade dynamics. We hope that AmFest will
pave the way through discussions for collaboration opportunities,
franchising and distribution arrangements for American
companies, thus enabling their easier foray in Indian
Brown, managing director Citigroup Global Markets India
Pvt. Ltd and chairman, Amfest Committee said, "IACC
believes that this is an ideal time for American companies
to tap into the ever growing Indian market directly.
And by bringing American consumer goods closer to the
Indian people, AmFest hopes to bridge the gap of trade
and commerce thereby creating more productive commercial
ties between the two
economies. This will be an opportunity to test the waters
first hand and experience the magic of India."
AmFest 2004, is more specifically focused on segments
like food & beverages, beauty care, and consumer
products. Additionally, a seminar focused on ''Trade
Insights'', featuring basic rules for business, tax structures,
the Indian demographic profile, and other relevant information
were led by experts from various sectors of industry.
Apart from display of American products and services,
AmFest''s key highlights were a Food Fest, Wine Fest,
Film Fest and the Paper Show.
of the companies participating in AmFest are Madera
Food, US Soybean Association, SUSTA, Hersheys, Tobasco,
Sun Maid Growers of California, Blue Diamond , California
Prune Board, Kellogg, Pillsbury, etc.
Indo-American Chamber of Commerce (IACC) today is India''s
only bi-lateral Chamber, which focuses on promoting
highlighting opportunities and acting as a catalyst
for developing business relations between India and
the U S.