Titan Industries to
market Hugo Boss watches
Mumbai: Titan Industries, the watch and jewellery
arm of the Tata Group has announced that it will exclusively market and distribute
Hugo Boss watches in India.
company, in a filing to the Bombay Stock Exchange, disclosed that it would be
the sole and exclusive distributor of the well-known international brand, Hugo
Black collection comprises watches for both men and women, and is due to be marketed
in India starting this month. The range is priced between Rs13,495 and Rs49,995,
and would be available in select Titan showrooms and stores such as Shoppers Stop
Industries has entered into an agreement with MGI Luxury Asia Pacific Ltd, which
is a subsidiary of the Movado group Inc, and is licensee of the Hugo Boss brand.
The agreement allows the company to market and distribute the product.
Movado Group, Inc. designs, manufactures and distributes watches in the high-end
segment with respected brand names.
introduces i-pill helpline on emergency contraception
(EC), a safeguard against unintended pregnancies, though an available option is
not well known in India. To dispel the several myths associated with emergency
contraception and provide information on the newly launched i-pill, Cipla recently
launched the "i-pill helpline" service.
contraception is the only method a couple can use to prevent pregnancy after a
contraceptive failure. i-pill is the first single-pill emergency contraception
from Cipla to be made available over the counter in the Indian market today.
says i-pill is not an abortion pill is an emergency contraceptive pill. An abortion
pill contain drugs known as antiprogestins, which stop the development of a pregnancy
after it has occurred.
the other hand, emergency contraceptive pills like i-pill, which contain common
female hormones prevent pregnancy in the first place and so do not cause an abortion.
i-pill prevents pregnancy by stopping or delaying release ovulation (release of
an egg), blocking fertilisation by affecting the egg or sperm, or preventing implantation
by making the lining of the uterus inhospitable for pregnancy and therefore has
to be taken within 72 hours or three days of contraception.
contains the hormone levonorgestrel, and when taken immediately offers maximum
protection against pregnancy. It is a one-pill packet and can prevent pregnancy
by up to 89 per cent if taken within 72 hours of unprotected sexual intercourse..
It is available without a prescription at all chemist outlets.
helpline is intended to provide answer queries, while ensuring confidentiality,
regarding the usage, benefit, product availability and possible side effects.
>The help line
operators have been specially trained by Cipla and can be reached by dialing either:
- National Toll Free number (can be accessed only through BSNL phones)
- 32000055 (Mumbai)
helpline service is operational from 9.30 am to 6 pm all 7 days of the week including
bank holidays. Over a period of time, the helpline service will be available round
the clock. The company has also launched an exclusive website (www.ipillcipla.com)
along with the helpline service.
offers roving check-in In Mumbai, Delhi; to follow suit in 15 more
Low- cost carrier SpiceJet has introduced roving check-in at the Mumbai and
Delhi airports and plans to implement it in other 15 airports it flies to in phases.
to the existing conventional check-in facility where passengers queue up for check-in
to receive their boarding passes, the roving check-in facility provides hassle
free air travel experience where the SpiceJet''s staff will approach the passengers
directly at the airport with hand-held PDAs and handover their boarding passes
on the spot.
the roving check-in facility, SpiceJet''s spokesperson Ajay Jasra said, "SpiceJet
has initially inducted the hand-held PDAs and Bluetooth-enabled mobile printers
at Delhi and Mumbai airport looking at the rising number of passengers. This service,
in future, will also be extended to smaller cities like Jaipur, Goa, Guwahati,
Varanasi and Kochi."
roving check-in service will help passengers who are physically challenged, elderly
passengers and mothers with new born babies. SpiceJet has always been sensitive
towards saving passengers'' precious time and is open to invest heavily in technologies
to enhance customer care" he further added.
airline says it operates over 96 daily flights in 15 cities viz Delhi, Mumbai,
Kolkata, Chennai, Hyderabad, Jammu, Srinagar, Jaipur, Ahmedabad, Pune, Bangalore,
Goa, Varanasi and Kochi.
Machine prepares to fly long haul with Abhishek Bachchan on board as brand ambassador
Mumbai: Arvind Mills group company Arvind Brands has plans to fly its
flagship denim brand, Flying Machine, to international destinations that include
the US and western Europe, in addition to extensive plans for the brand in it''s
home market, India.
to J Suresh, CEO, brands and retail, Arvind Brands, the company has created a
really global brand with Flying Machine.
denim brand is present in markets such as the Middle East, Kenya, South Africa
and Russia through other brands from its stable. Additionally, Arvind Brands has
also been marketing and distributing brands such as Arrow, Lee, Excalibur and
Wrangler in the domestic market.
recently entered into a joint venture with luxury and casual apparel maker Diesel
for a premium branded retail venture. According to a Morgan Stanley report, Arvind
Mills is eyeing a five to seven times increase in its branded apparels business
over the next three to four years.
FY 2007 the turnover of the company''s branded apparel business was around Rs250
now signed up Bollywood star celebrity Abhishek Bachchan to endorse the Flying
this year, Arvind Brands announced a package to re-launch Flying Machine with
an Italian designer, a new brand identity and exclusive retail stores.
endorsement of the Flying Machine brand gives is designed to give the re-launch
a huge push, and will be supported by a new multimedia campaign.
to Abhishek Bachchan, "Flying Machine reflects the pride of India and is
a phenomenal example of India''s potential at present day. Their designs, quality
and value are top notch and that this is done by an Indian brand is remarkable.
I am glad to be associated with Flying Machine as its brand ambassador."
He was speaking at the unveiling of the autumn-winter collection at the press
conference in Mumbai.
Brands CEO J.Suresh, talking about the brand''s venture of its renewed line, said
"The new Flying Machine is all about a ''state of mind'', which wrenches the
hinge of any limits on style and performance and goes beyond, while also taking
pride in running along lines of originality and roots. Abhishek Bachchan is symbolic
of today''s ''no-limits India'', which prides itself on its strides even as it remains
rooted in the cultural sensibilities. Abhishek Bachchan brings on board a terrific
persona, a fresh and an impeccable style, youthfulness and an incredible ability
to marry class with mass."
machine products are designed by young Italian Designer, Chicco, who has been
a designer for a number of internationally successful denim brands, such as Replay
to Chicco, "The AW07 collections is set in the streets of Europe and is inspired
by ''Fashion Tripping'' a concept, representative of a fantasy that combines influences
from every fashion capitals into a young persons wardrobe."
300 new options will be launched this season. The denims are dark and distinctive
with clean washes and new fits and coordinated with a large collection of shirts,
knits, jackets, winter wear and cool accessories to give a thematic global look.
business head, Flying Machine, commenting on the designer''s work for the line,
said, "Chicco''s designs have given Flying Machine the cutting edge of designer
fashion and a very international air. The potent combination of superstar Abhishek
Bachchan, Italian designer Chicco and our world class retail environment designed
by JHP London, will amplify the brand''s badge value and reinforce the brands core
identity as an iconic international fashion brand. The pricing of course remains
sensible and competitive."
Machine products are at leading retail outlets, department stores, and over 50
to ''Make The Most Of Now'' with Hutch essence
New Delhi: looking to carry
forward the legacy of an enduring brand, UK mobile giant Vodafone plans to keep
intact its predecessor''s assurance of following customers wherever they go, while
communicating with them to ''Make The Most Of Now''.
to Vodafone-Essar director of marketing and new services, Harit Nagpal, "Hutch
was a much likable brand and we plan to carry forward such an endearing brand
like Hutch. There has to be continuity in messages and flow of the services that
the earlier brand stood for."
added that Vodafone chose to retain the symbolic ''pug'', along with some animated
characters as the company did not want to alienate customers from the erstwhile
brand. However, marking the first important change in branding, Hutch''s tag-line
of ''Wherever you go our network follows'' would be replaced by Vodafone''s ''Make
the most of now''.
sources peg the exercise of re-branding Hutch to Vodafone, along with subsequent
branding costs in the range of Rs80-100 crore.
choosing not to disclose the costs of the re-branding campaign, said the cost
was marginally more than what it takes to retain a brand campaign, saying, "most
of the cost goes toward changing the appearance of dealers to suit the changed
brand." He expects about six to eight weeks for the changeover to be complete
in the company''s dealers premises and shops, which he says would be eat up about
50 per cent of the rebranding costs.
has secured an exclusive arrangement with broadcaster Star India to get absolute
and uncluttered media visibility. For 24 hours, Star TV will air no other advertisements
breaking of TV media campaign is planned for Thursday, followed by a campaign
in print short of the weekend.
Dutta and Bobby Deol to endorse ''Pantaloons''
New Delhi: India''s leading
fashion retailer, Pantaloons has announced popular actors and bollywood sensations,
Lara Dutta and Bobby Deol, would be the new faces of Pantaloons.
duo will feature in all new print and television advertising for Pantaloons, with
the first campaign featuring Lara Dutta & Bobby Deol scheduled to release
Pantaloons brand plans to leverage the Bollywood stars'' universal appeal that
spans across urban India, overflowing from the metros onto smaller cities and
stands for a ''fresh feel and fresh attitude''. Bobby Deol and Lara Dutta, who are
very stylish actors, fit well with the brand," said Sanjeev Sanjeev Agrawal,
CEO, Pantaloons, CEO, Pantaloons. "We believe that our association with Bobby
and Lara, will help enhance the fashion imagery of the ''Pantaloons'' brand. Hence,
we are proud to sign the two Bollywood icons to endorse our flagship fashion retail
brand," Agrawal added.
to Actor Bobby Deol, "Fashion is constantly changing and Pantaloons promises
to keep up with ever changing fashion trends. The fashion edge that it provides
makes me want to make Pantaloons my style statement. It is great to be associated
with a fresh and youthful brand Pantaloons."
Lara Dutta added "Pantaloons has a wide range of stylish fashion wear for
the Indian women, offering apparel and accessories that suit every mood and occasion.
With its promise of ''fresh fashion'', it guarantees something new every time one
goes there. That makes Pantaloons my kind of store and I am proud to be associated
seals the deal for an exclusive Vodafone rebranding campaign
New Delhi: Star
India has announced that it has entered into an exclusive agreement with Vodafone
Essar for its rebranding campaign that will see the brand transition from Hutch
to a Star India statement, Vodafone will have access to all of the commercial
airtime across the Star India network from 9pm on September 20, to 9 pm of September
21. This will be used to run TV commercials, transition bumpers and contest spots
to promote the Vodafone brand.
advertising coup allows Vodafone direct access to 63 million TV viewers across
13 channels, in five languages.
to Star India chief operating officer, Uday Shankar, the exclusive advertising
deal "is an idea whose time has come", which will kick start dynamism
in broadcasting advertising that has been lacking thus far.
a dog''s life: Hutch''s pug survives, the brand goes
New Delhi: Finally,
Hutch is now, officially, Vodafone-Essar. The brand migration from Hutch to Vodafone
was completed on Wednesday, with the pug that endeared the mobile company to the
hearts of its consumer, having survived the re-branding exercise as its brand
The re-branding marks one of the final steps in the completion
of the acquisition that took place in May 2007. In July 2007, the company was
renamed Vodafone- Essar.
is now the 26th country where Vodafone has operations. Vodafone operates across
five continents, with 40 partner networks, serving over 200 million customers
to a Vodafone-Essar statement, the re-branding marks a significant chapter for
Vodafone in its evolution as a dynamic and ever-growing brand.
brand change will happen over the next few weeks, and will be unveiled nationally
through a high profile campaign that will span all important media formats.
to Asim Ghosh, managing director, Vodafone-Essar, "We''ve had a great innings
as Hutch in India, and today marks a new beginning for us. Not as a departure
from the fundamentals that created Hutch, but an acceleration into the future
with Vodafone''s global expertise."
Marketing and New Business Director Harit Nagpal termed the transition as probably
the largest ever undertaken in the country, saying that the exercise is even larger
than Hutch''s own previous brand transitions. The brand touches over 35 million
customers, across 400,000 shops and a few thousand of employees of the company
as well as that of its business associates.
the pug surviving, what remains to be seen, how the old dog now learns new tricks.
bets on water purifiers
Hyderabad: Whirlpool India plans to launch reverse
osmosis (RO) water purifiers by the end of the year. The company is aiming for
a 25-per cent market share of the Rs350-crore RO-based water purifier market within
its first year.
the company''s RO products are being test marketed in Gujarat and Andhra Pradesh.
Tamal Kanti Saha, vice-pesident sales, the company plans to cash in on its extensive
retail network. Whirlpool products sell across 11,000 outlets in India, which
the company seeks to leverage as an edge over its competition.
"Purafresh", the water purifiers cover the price range of Rs13,500 to
palates aboard Jet Airways during Durga Puja
Mumbai: Tickling the palate
at 37,000 ft seems to be on Jet Airways to do list. For the upcoming Durga Puja
festival, Jet Airways, in addition to announcing attractive fares to Kolkata on
some of its domestic routes, has also planned to offer delectable Bengali specialty
meals onboard select flights to and from Kolkata.
can benefit from special fares to Kolkata between October 9 and 21, which will
be applicable for a round trip. Ticket sales for this festive offer close on September
on these special fares will be available on the airline''s web site or alternatively
passengers can contact their travel agent.
in-flight food festival comprises Bengali delicacies like aloo posto (aloo with
poppy seeds), luchi (puris), chholar dal (chana dal cooked with dices of coconut),
bhekti maccher kalia (fish in thick gravy), ghee bhaat (rice with clarified ghee),
tomato khejurer chutney (tomato and date chutney).
Robbins looks at retailing to kids through kids'' movies
Robbins, the premium ice-cream retailer is seeking B2B associations with international
and domestic children''s films, aiming to benefit from co-branding.
quest comes from having tasted some degree of success with co-branding initiatives
with Hollywood blockbuster Spiderman 3 and Coca-Cola earlier in the year.
to the company, targeting kids via its association with the Spiderman movie, Baskin
Robbins saw increased footfalls at its retail spots, which powered their business
to four times the monthly average in that particular month.
the line, the ice-cream chain also gave away free comics with each scoop of its
ice cream, and also used the Spiderman brand in television commercials on kids''
company is reported to have been in talks with the producers of the Bollywood
movie Hanuman, but the film''s delayed release has proved to be a dampener to its
Robbins retails through 240 outlets across 52 Indian cities, and plans to increase
this count to around 300 outlets by December, following which it has set itself
a target of rolling out 100 outlets each year. Baskin Robbins is looking at a
cluster presence across many cities, with special focus on tier-II and III cities
on account of latent business opportunities in smaller towns. Exemplifying its
small town experience, the company claims that its store at Shillong does greater
business than its store in Juhu, Mumbai.
chain claims that its standalone stores are more profitable than the kiosks it
has in many malls, though the kiosks rank higher in terms of footfalls. It attributes
this differentiation to mall purchases being a manifestation of impulse buying,
while in-store purchases is more deliberate or destination oriented.
Indians prefer fruit and nut flavours, the company is planning regular research
and development programmes to customise its offerings. Global per capita consumption
of ice-creams is at about one litre per year, while Indians seem to have a miniscule
per capita consumption of 150ml a year.
with a variation in its retail format, Baskin Robbins recently launched a lounge
format for its outlet in Bangalore, and six in Hyderabad. A lounge outlet required
a higher investment of Rs25-30 lakh, where as a standalone store needs about Rs12
lakh, and a kiosk can be set up for about Rs7 lakh. Baskin Robbins saw a turnover
of Rs42 crore in the previous fiscal, and is estimating it to grow to Rs50 crore
in the current fiscal.
Air partners Jet Airways for frequent fliers
Mumbai: Jet Airways has announced
that Brussels Airlines will be its new frequent flyer programme partner.
programme has been made effective from Tuesday.
Privilege members will now be able to accrue and redeem their JPMiles on all Brussels
Airlines operated flights.
members of Privilege Programme of the Belgian airline can earn and redeem air
miles when they fly on the entire Jet Airways network.
England to launch family stores, enters premium shirts Peter England Elite
Aditya Birla Nuvo''s Peter England Fashions and Retail Ltd has decided to launch
Peter England family stores that will house men''s, women''s and kids'' wear, along
launch would happen by mid-next year, according to Aloke Malik, president, Peter
England Fashions and Retail Ltd.
to Malik, work on the stores is already underway, and the company expects to crystalise
something by December. It plans to open a limited number of large format, mid-value
stores, admeasuring 10,000-15,000 sq ft in size, which will leverage the established
brand equity of Peter England.
stores are targeted at sub-35 age bracket, and will host the company''s brands
in segments where they have a manufacturing facility.
company is evaluating outsourcing options for its kids'' wear segment, according
young office goers, Peter England launched its premium shirts, branded Peter England
Elite. Aggressive ad campaigns are in the loop to promote this new range through
outdoor media, print, on ground methods, along with the Internet, according to
Venkataramani K, brand director, Peter England.
between Rs995 to Rs1,395, Peter England shirts and trousers would be available
in its flagship and select retail outlets. The new brand focuses on the mid-priced
the first phase, Peter England Elite will be launched in Delhi, Mumbai, Bangalore,
Pune and Nagpur. Its countrywide distribution will take about 6-8 months.
to Malik, Peter England garnered revenues of Rs270 crore during the current fiscal,
and plans to create a Rs500-crore Peter England brand within 3-4 years.
plans aggressive campaigns, to add variants to its brands
New Delhi: PepsiCo
India''s FritoLay brand is revving up through an array of marketing campaigns and
variant launches, with the onset of cooler climes and its flagship cola business
taking the seasonal backseat.
to Deepika Warrier, marketing director, FritoLay division, PepsiCo India, its
consumers have received the recent campaign for FritoLay very well. While maintaining
the well-entrenched Lay and Kurkure brands, the company plans to highlight Cheetos
and Quaker Oats from its stable, with a slew of new campaigns scheduled during
the year for the two brands.
campaigns for Cheetos, the snacks brand for children, and Quaker Oats, the breakfast
cereal brand, will be undertaken for enhancing brand recall. Cheetos will additionally
get new 3-D packaging, and will see brand icon ''Chester Cheetah'' to lure kids.
the company plans to introduce variants for both brands by the end of the year,
and is also planning to introduce new brands, some from its global portfolio.
Part of the list of probable is global brand Doritos, the company''s tortilla chips
brand, which is presently being tested for a possible India launch.
to the company''s overall strategy to focus on health, FritoLay will also see changes
in its current manufacturing methods for its products, such as using rice bran
oil, which it says would reduce saturated fat levels by 40 per cent. It will also
see nutritional labelling on product packages. New launches too will have to qualify
as "health and wellness oriented".
the wider Indian Diaspora, FritoLay India is in talks with its US arm to commence
manufacture of its teatime snack there. Also, with minor region-specific changes,
Kurkure is likely to be manufactured in Pakistan and the UK, according to Warrier.
>OCM and Burlington
in strategic alliance for worsted wool fabrics
textile manufacturer OCM India Ltd has forged a strategic alliance with Burlington
WorldWide for the manufacture and sale of worsted wool fabrics under the Burlington
brand in the Indian market, and for exports.
WorldWide (BWW) is a division of US-based global, diversified textile manufacturer
International Textile Group Inc (ITG), majority owned by WL Ross and Co, and has
annual revenues in excess of $1.0 billion. ITG was formed by WL Ross in 2004 and
operates in five primary business segments - automotive safety, apparel fabrics
(Cone Denim and Burlington WorldWide, government uniform fabrics, interior furnishings
and commission finishing.
this is a marketing and commercial partnership between the two companies, Burlington
WorldWide is reported to have agreed to invest Rs12 crore towards doubling of
existing capacity for exports.
too is majority-owned by W L Ross & Co. LLC of New York.
strategic partnership provides OCM the technical and manufacturing know-how for
export to the US, Europe and Asian markets. In the domestic market, Burlington
will provide marketing and commercial support to OCM, supplemented by technical
and manufacturing support for development of advanced manufacturing processes
and operations, and development of new wool fabrics.
is optimistic about this partnership being able to kick start its exports with
a 25 pe cent contribution to its overall revenues, as well as corner a fair share
of the domestic apparel market by lending an international edge to the brand,
according to Rajeev Surana, CEO, OCM India.
on Delhi Metro through Reliance Anil Dirubhai Ambani Group''s BigStreet
Another "big" media arm from the Reliance Anil Dirubhai Ambani Group.
BigStreet is one more media division from the Reliance ADAG collection.
its film production unit Adlabs, its radio initiative Big FM, its online entertainment
portal Big Adda, its music and movie distribution business Big Music and Home
Entertainment, and BigFlicks, its movie rental division, Reliance ADAG has now
entered into out-of-home (OOH) advertising via its latest division BigStreet.
to Jayyant Bhokare, vice-president, business development, Big FM, this division
aims to offer clients a better marketing approach, for which BigStreet has acquired
the advertising rights for all Delhi Metro Rail Stations.
company plans to create even more advertising opportunities inside these stations
over a period of time.
plans to expand into at least 25 towns across India in what it terms as "the
immediate future", and is keen to aggregate inventories in the first place.
According to Bhokare, the company could buy out OOH adspaces from existing players,
or even acquire billboards on long-term lease from them to build its inventories
in its target markets.
OOH advertising segment has recently seen the entry of a few organised players,
with the bulk of the business still largely unorganised. According to Bhokare,
the presence organised lasrge players, such as Reliance BigStreet would add professionalism
and transparency to the industry.
has already landed Kotak Mahindra Old Mutual Life Insurance account for Delhi
Metro Rail Station.
Motors to market its super-luxury cars Azure and the Continental GTC in India
Bentley has unveiled the Azure and the Continental GTC in India.
cars are manufactured at the UK plant, and are to be imported via the CBU (completely
built unit) route. They are priced at Rs3.8 crore for the Azure, and Rs2.1 crore
for the Continental GTC (ex-showroom - Delhi).
the cars are available through Delhi-based Exclusive Motors Pvt Ltd, which is
the India partner of Bentley Motors.
to Ian Hession, regional sales manager, Bentley Middle East Africa & India,
"We come to India not by chance but with a plan and it''s the growing acceptance
among discerning Indian connoisseurs for such high-priced, super-luxury vehicles
that''s making us more confident about the market''s potential. We are positive
that this is the market of the future."
to Satya Bagla, managing director, Exclusive Motors, the Azure offers the ultimate
glamour, sophistication and accommodation for adults in supreme comfort, while
the Continental GTC is designed for customers looking to experience phenomenal
performance, style and excitement of the Continental GT with the added benefits
of classic open-top Bentley motoring.
further, Ian Hession says, "They are very elegant and at the same time effortlessly
modern. They will appeal to different customers: people who are tired of driving
sports cars that require too much effort; people who want to move up from more
standard convertibles; and people who want to make a statement about what they
drive, yet still own a car that they can use every day of the year."
non-geared scooters to commence sales in October
New Delhi: Suzuki Motor
Corp''s Indian bike unit will begin selling its first scooter in mid-October.
to Atul Gupta, vice president, sales and marketing, Suzuki Motorcycle India, automatic
scooters have shown growth, whereas motorcycles have shown otherwise in recent
times. Reportedly, motorcycle sales in India fell 14.4 per cent to 2.17 million
units in the April-August period from a year ago. However, sales of cheaper scooters
rose 19 per cent to 435,164 units.
with interest rates going up five times since June last year, rates on auto loans
went up by an estimated 300-350 basis points.
Chenoy, director general at the Society of Indian Automobile Manufacturers attributed
positive scooter sales to new products, lower cost and better financing opportunities.
and Scooter India Pvt Ltd presently dominate the domestic gearless scooter market,
which is a subsidiary of Honda Motor Co.
plans to infuse Rs1.5 billion into its Indian operations by August 2008, mostly
to address expanded capacity and marketing. The company plans to double its dealer
network to 290 by next year.
introduces storage solutions for small and medium businesses
New Delhi: Computer
company Dell has launched data storage solutions for small and mid-sized business
companies, with a view to secure a larger chunk of the fast-growing SME businesses.
to Pallab Talukdar, director, enterprises business, Dell India, the company aims
to simplify IT for their customers and change the economies of storage.
to Dell in this segment include global majors HP and IBM, who also provide their
storage solutions for small and medium businesses.
new product, called the MD3000i in Storage Area Network (SAN) array, is a storage
consolidation solution that is designed specifically for the needs of small and
medium business customers.
to Talukdar, product cost changes basis different capacities; as an example, he
cited that one terabyte capacity of the product would cost less Rs3 lakh.
to Praveen Asthana, Dell''s global storage director, the product provides a simplified
solution, from installation to ongoing maintenance and management, combining powerful
performance with the ability to grow with the business.
company will sell the product directly to the small and medium business market,
according to Talukdar. Dell is increasingly focusing on the small business space,
and has rolled out the ''Vostro'' notebook and desktop personal computer line targeted
at the same segment.
low-key launch for Bharti-WalMart: Mittal
Kolkata: According to Bharti
Group chairman and managing director, Sunil Bharti Mittal, the launch of its retail
venture, for which it has partnered US retail giant Wal-Mart, will be a phased,
low-key affair, with its launch planned in phases over a period of time, similar
to the group''s telecom business.
Bharti Enterprisesd has reportedly planned
to invest $2-2.5 billion by 2015 in the retail sector, and has entered into an
equal joint venture with Wal-Mart for its wholesale cash-and-carry business. Bharti
will handle the front-end retail part of the business on its own.
to Mittal, Bharti will be in the frontline and Wal-Mart in cash and carry businesses.
He expects no changes to this model till the government eases FDI norms in retail.
the cash-and-carry business, a company operates like a bulk dealer on behalf of
several manufacturers, selling merchandise to retail traders.
L Morison plans relaunch of ''Baby Dreams'' child care brand
Rs110-crore J L Morison India is planning to relaunch its baby care brand ''Baby
Dreams'', after a year of lacklustre presence in the Indian market.
to Bipin M. Vengsarkar, executive director, J L Morison, the off take of the baby
care range has been wanting, and the company is relooking at the brand, as its
turnover has been under a crore in the past two quarters. The company attributes
the non-performance of the range to the failure of its mass media strategy.
other factor, according to Vengsarkar, which contributed to poor sales, was the
fact that despite a good distribution for the brand, retailers became impatient
for their ROI, which made them switch to the other established brands. With Johnson
& Johnson (J&J) being synonymous with the baby care market, the brand''s
domination has ensured most new entrants find it difficult to make their presence
to industry sources, even Marico''s baby care brand has failed to make a significant
dent in this segment, and Wipro has chosen to focus on its diaper''s brand rather
than its baby care range.
in the Baby Dreams range will see J L Morison adopt a different distribution channel
for its products, via the direct sales route. The company will adopt a new strategy
that will see it approach doctors, especially paediatricians to promote its range.
changes to product formulation, the company also plans to channel its efforts
in re-packaging the Baby Dreams range, with a special focus on its lotions and
>J L Morison
remains cautious with its pricing strategy, choosing to wait for new entrants
to enter the category. According to Vengsarkar, the company is yet unsure whether
it would change the pricing, depending new entrants and their pricing strategies.
He estimates that existing brands such as Sparsh from Marico might also see a
Dreams was launched a year ago as a sub-brand of the flagship Morisons brand.
The products were priced at a marginal premium to existing J&J offerings.
is likely to happen sometime next year.
Bounty brings Sicilian wines to India
New Delhi: Nature''s Bounty Wines
and Allied Products Pvt Ltd (NBWAP) launched three brands of Sicilian wines in
the domestic market, attempting to strengthen its position here. The company has
a tie up with Italian winemaker Calatrasi.
Burman, chairman, NBWAP, expects the wine industry to gain pace, and witness growth
even faster than the current rate. Typically, an increase in competition leads
to high growth, since every participant invests not only in promoting and distributing
its products, but also in educating the consumer.
company plans on launching the three brands of Calatrasi Maranfusa, D''istinto
and Terre di Ginestra 2002. additionally, it also plans to introduce ready-to-drink
wine-based liqueur shots, in four flavours of banana split, chocolate, melon and
pancakes. These would be priced at Rs110 per shot.
expects a 150-per cent jump over the company''s previous fiscal sales of Rs2.5
crore with the addition of these three new brands. NBWAP currently has two brands
in its portfolio and plans to increase it to four in the coming fiscal.
of these new brands would be from the traditional wine producing countries such
as Italy and Spain, and the other from emerging wine producing nations such as
Australia and South Africa. A year ago, NBWAP commenced domestic wine marketing
and distribution with the launch of its brand Czarina Creek Wine in four variants
opens Star Bazaar in Mumbai
Mumbai: Trent Ltd, Tata Group''s retail arm
has launched its hypermarket format, Star Bazaar, in Mumbai at Thakur Mall in
hypermarket is spread over 50,000-sq ft, and will offer non-vegetarian food, and
will run a run a live bakery, while selling in-house labels of garments, among
names of the value apparels, which would be priced onwards from Rs99, are Edward,
France Giovanni, Spike and Fashion Street in different categories of men''s wear,
while Navya is the brand name for Indian wear, and Tammy is for kids wear. The
garments are sourced from across India, including hubs like Jaipur, Tirupur and
in-house labels has been a profitable line for Trent, be it in garments, staples
or home cleaners, according to Neeti Chopra, Marketing Head, Trent. The company''s
in-house labels, according to her, are doing well mainly on account of the high
degree of customisation that the company is able to offer basis the needs of its
Star Bazaar location is the 50,000-sq ft retail space in Ahmedabad, set up in
2004. The company plans to launch a third hypermarket in Bangalore within the
next two months, followed by another in Mumbai by December-January.
2009-2010, the company aims to be present in the top 15 to 20 cities, having opened
23 to 25 Star Bazaars. To manage the back end of the hypermarket, Trent has tied
up with regional vendors and small operators for transportation of goods.
''Originals'' comes to India
Adidas India has launched its global lifestyle
brand ''Adidas Originals'' in India. The company opened of its first store in Delhi.
>The brand is
inspired by authentic historical moments in Adidas'' vast sporting history. The
Adidas Originals store will provide the fashion-conscious consumer a range of
products, including footwear, apparel and accessories, as well as the collection
available at Adidas'' sports performance stores.
to Andreas Gellner, managing director, Adidas India, Adidas Originals as a brand
stands for individuality, creativity and self-expression, which is reflected in
the company''s collections. He expressed confidence that the brand will be able
to gather the same success and admiration in India as it has internationally.
store currently showcases the Adidas Originals Fall/Winter 2007 collection in
the international sport heritage lifestyle (SHL) format. It predominantly features
white interiors with blue highlights, offering the consumer a highly stylised
FM partners MTV for the Weekly Top 100
Working on positioning itself as
a radio station that ensures accuracy and credibility in data while compiling
its weekly music mix, Big FM has announced a MoU with MTV that will allow it to
share MTV''s song content, and permission to the same as a source for the radio
station''s 100 chartbusters.
the MoU, MTV will share its song play-out data on a weekly basis, and will get
due accreditation for the same.
FM introduced the 100 chartbusters format, which comprises songs ranked and rated
as the top 100 in Delhi. The station presently plays the top 100 songs ranked
as per the weekly chartbuster ranking model, where top 100 songs are ranked week-on-week,
and a refreshed play-list put into place.
than MTV, data is also gathered from ringtone downloads, which is a strong indicator
in gauging the popularity if music, and from music album sales at Music World
and other music stores. Additionally, it also takes into account weekly call-out
research of the new song releases, and a panel of consumers and play-outs across
Dyeing to refurbish its retail outlets
Textile maker Bombay Dyeing is
going in for a major retail makeover. The makeover will see a range of new-look
stores this financial year, at an investment of approximately Rs60 crore over
the coming three year period.
redesign would see its stores sport a new look in terms of architecture, interior
design, graphic design and brand strategy, with a view to help create a distinct
company is looking at refurbishing its existing 450 stores, and set up new flagship
stores, which will host its entire range of textile products under one roof. These
will additionally host high-end products catering to the luxury segment.
to Ness Wadia, joing managing director, Bombay Dyeing, the company is also planning
to introduce khadi home furnishing products in its stores. Explaining the need
for the redesign, Wadia explained that though the existing company stores scored
low on infrastructure, the brand still survived. According to him, the least they
could do was give loyal customers a good shopping experience.
Dyeing has partnered Bengali designer Sabyasachi for its high-end designer home
furnishings, and has appointed ex-Raymond''s expert S K Gupta as its new CEO.
to re-build Sea Rock at Bandra Lands-end in Mumbai
Mumbai: It will soon
be a story of rising from the ashes for the 1993-bomb blasts survivor, Mumbai''s
Sea Rock Hotel. But first it will be razed to the ground, before it rises again.
Suresh Nanda and son Sanjeev Nanda, the new owners of the hotel, have reportedly
secured the necessary approvals to rebuild the hotel, once a preferred locale
for several Bollywood blockbusters.
to Peter Leitgeb, president and CEO of The Claridges Hotels & Resorts, which
is Sea Rock''s holding company, the demolition is expected to commence by the end
of 2007, with the detailed blueprint being put in place. The "new" property
would be soft-launched by the company by mid-2010, and the new owners say, it
would host some never-before features that would be a first in Mumbai.
has reportedly earmarked $220 million for the hotel component alone. The overall
development cost is yet to be made public.
Lands End''s "new" neighbour will boast around 350 five-star deluxe hotel
rooms, and could also have state-of-the-art meetings and conferencing areas, exotic
food and beverage concepts, with health and wellness facilities.
the promoters have their way, the sea-front area would wear a "beach resort
look", with of adventure/water sports activities being part of the deal.
The other parts of the property will form 90 serviced residences, and a shopping
mall housing the most premium of brands.
the promoters being in talks with the Mandarin Group for over two-and-a-half years,
there is a possibility, according to Leitgeb, that the hotel would be launched
under the Mandarin brand. Talks are also on with premium international spa companies
like Banyan Tree, Six Senses and others to manage spa facilities across their
premium luxury hotels.
at New Delhi will continue to remain the group''s flagship property. The palace
resort at Mussoorie, the Nabha Palace, has also been branded as a Claridges property.
management is looking to grow the Claridges brand as a collection of premium luxury
hotels in India and neighbouring countries, sometime in the future. The 137-room
Claridges Hotel in New Delhi is currently in the final stages of its first phase
Nandas have put in Rs40 crore, with two similar-sized investments planned for
phase two and three. The entire Sea Rock project will be completed by 2009-10,
morphing into an ultimate luxury boutique hotel once the renovations are completed.
plans high-end CDMA handsets
Kolkata: Samsung Telecommunications is planning
to come up with a series of medium to high-end CDMA phones in India, independent
of Tata Indicom with whom it has partnered to launch its "Explore",
the country''s first ''mobile web browser''.
and head of Samsung''s CDMA division, Hyunbai Kim, said the company plans to launch
many other models with the same mobile web browser technology, which uses the
Qualcomm Single Chip (QSC). Most of these can be expected in coming months, at
price points lower than the Rs5,499 at which the Explore is currently available.
company is also evaluating options to launch more CDMA phones, albeit independently,
as it wants to avoid a price war at the lower-end of the mobile handsets market.
manufactures its CDMA handsets in China and Korea. According to Kim, the market
for CDMA handsets is a 20-million unit, which generates $80 million in revenues.
Indicom, with its subscriber base of 20 million, is looking to acquire market
share with the Explore, according to Pankaj Sethi, president, value-added services
business unit, Tata Teleservices.
Explore addresses limitations in mobile internet access that are faced by WAP
users. Mobile WAP browsers can access limited sites, which are WAP enabled, and
moreover, access speeds are relatively slow.
the Explore, browsing would be more comfortable as pages load in under 30 seconds.
Video streaming at this point would not be a feature, according to company sources.
targets India internet users
Bangalore: Tata Teleservices has set its sights
on Internet users, with a new Internet-enabled phone that the company estimates
will account for up to 15 per cent of its sales in a booming mobile market.
company has tied up with electronics major Samsung for the launch of their internet-browser-enabled
company estimates monthly sales between 100,000 and 150,000 coming from the new
Samsung handset, according to Manzoor Ameen, who heads the company''s operations
in Bangalore, capital of India''s southern state of Karnataka. .
company estimates that at least 15 per cent of the existing user base would switch
to the new mobile phone, which will come bundeled with unlimited mobile Internet
access for an affordable Rs99 a month.
move is set to redefine non-computer based internet access in India, as it places
the web in the grasp of the common man with this offer, at the same time overcoming
geographical limitations related to the provision of the service.
potential of the market can be estimated from the fact that India adds six million
mobile-phone users each month, which equals the number of computers estimated
to be sold in the country this year.
number of Internet users in India is estimated at 42 million, while the number
of mobile phone users reached 157 million at the end of March.
in the year, Google''s vice president Vinton G Cerf, during a visit to India, had
predicted that mobile phones, not computers, would drive growth of the worldwide
the phone comes packed with other features such as a 0.3-mega pixel digital camera,
an FM radio, an MP3 player, a mobile tracker, an SOS alert, and the provision
to insert external memory cards.
kits and SIM cards would be charged extra. Customers can choose between tariff
plans for internet access between options such as Rs10 a day, Rs30 for 7 days,
and Rs99 for a month, each of which offers unlimited access at speeds of about
156 kbps, according to Srinivas Rao Sarapalli, chief operating officer, Tamil
Nadu Circle, Tata Teleservices.
both pre-paid and post-paid consumers can use this phone. The company presently
has over 1.9 crore subscribers, of whom 60 per cent access the internet via their
Explore'' is India''s first full-fledged Web browser phone, targeted at consumers
who aspire to reap the benefits of high-quality mobility. It is said to pack in
a host of the latest cutting-edge features like ultra-slim and sleek form factor,
0.3 MP camera, full-fledged MP3 player, FM with one-time Auto Tune, large 1.77-inch
TFT colour screen to make pictures & websites come alive, unique customized-for-India
applications, expandable memory to take care of your photos, MP3, video clips-and
Samsung''s security features of Mobile Tracker and Emergency SOS Alert.
mobile web browser, or micro browser as it is called, is designed for use on mobile
phone, and is optimised to display Internet content for small screens on portable
devices. These browsers work with smaller application files, which enable bandwidth-efficient
and fast delivery on wireless handheld devices.
of the important benefits of the Mobile browser are:
It provides personal connectivity on the move
default landing page with, short cuts to popular sites
navigation to open sites, search engines & emailing options
to virtually all the links as they are displayed on the computer
history of the recently visited sites for quick access
screens for better viewing (zoom in/out)
on/off control to enable rapid opening of sites
Delightful better user experience, as compared to WAP browsers
Pharma to market Prollenium Medical Technologies'' Revanesse dermal filler
Ajanta Pharma has worked out an in-licensing agreement with Canadian Prollenium
Medical Technologies to exclusively market its dermal filler Revanesse in India.
Technologies has its expertise in the area of "medical aesthetics".
Revanesse adds volume and smoothens imperfections in the skin, also helping to
protect fragile areas of the skin from ageing.
dermatology market is estimated at Rs1,300 crore, according to industry sources.
ropes in A R Rehman, Vishwanathan Anand, Aamir Khan for Vimal relaunch
Under a proposed theme of ''Icons of India,'' Reliance is trying to replicate the
magic of Doordarshan''s 1990''s hit, mile sur mera thumhara, which say masteros
come together to form a jingle burnt in every Indian''s memory.
company is attempting to get music composer A R Rehman, chess grandmaster Vishwanathan
Anand, and Bollywood star Aamir Khan among others to endorse the relaunch of Vimal.
industry sources, talks are on for facilitating the theme, though there is no
information about timelines and agreements.
company is preparing for a nationwide relaunch of its textile brand during the
forthcoming festive season. Reliance sees its entry in to organised retail as
a massive opportunity to bring its textile brand ''Vimal'' back in to the forefront.
Vimsl the biggest being a bridge between its oldest and newest businesses.
also plans to market readymade garments through tie-ups with well-known brands
in the segment.
Asia hopes to attract 30,000 visitors
Bangalore: Bridal Asia, the annual
wedding fashion exhibition, is now targeting Dubai, London and South East Asia.
>Held in New
Delhi every year, Bridal Asia features bridal clothes, jewellery, accessories
for men and women, along with silver ware and home décor furnishings.
to Divya Gurwara, CEO, Bridal Asia, the company is now looking to take the event
international, covering Dubai, London and South East Asia as they have a huge
NRI population. Year 2003 saw a Bridal Asia fashion show held in Pakistan.
2007 Bridal Asia exhibition-cum-sale will be hosted in Delhi from October 16-18,
and will feature 80 participants, who include prominent apparel designers such
as Sabyasachi Mukherjee, Malini Ramani and Gaurav Gupta; jewellery designers like
Tanya Kohli. Also part of the event would be fashion houses, jewellers, home furnishing
companies and accessory designers from the country. additionally, four designers
from Pakistan will also showcase their products.
fashion brands such as Jimmy Choo, Gucci and Etam will also feature in the event.
Around 75 per cent of the products featured are in the apparel segment (lehengas,
sarees, kurtas etc) and in jewellery.
a wedding services management company will also participate in Bridal Asia.
estimates 30,000 visitors to the event this year. Bridal Asia has been held annually
since 1999. its first edition saw 45 participants and 9,000 visitors, and last
year there were 70 participants and 25,000 visitors. India''s wedding industry
is estimated at around Rs30,000 crore.
Martin, Apple iPod, YouTube, Bang and Olufsen tops UK Superbrands'' Coolbrands
According to a study by independent brand research firm Superbrands,
Aston Martin is absolutely the "coolest".
questioned over than 2,000 consumers to come up with its list of UK''s coolest
brands, which saw Apple''s iPod in second place, followed by video website YouTube
in the third, and Danish hi-fi firm Bang and Olufsen in fourth place.
Apple secured three slots for its products in the top 20 list - the second with
the iPod, the seventh by Apple, and the 19th by iTunes.
to Stephen Cheliotis, chairman of the Coolbrands Council, the top 20 reflects
contemporary changing needs, wants and interests. He said Coolbrands are two,
pretty distinct, subcategories, the first comprising brands that became "cool"
by virtue of their necessity or prevalence in an individual''s life, such as online
companies Google and Amazon, and the second made up of a list of things people
really want, but know they''ll most likely never get, such as a Rolex or a Ferrari.
clear winner of the coolest title, Aston Martin, is back in British hands, where
it is thought to rightfully belong, with its sale to a UK consortium led by racing
mogul David Richards and a pair of Kuwaiti companies, who bought it from US auto
giant Ford for £479 million.
Martin was founded in the UK in 1913 by Lionel Martin and Robert Bamford. In 1975
it passed in to American hands, before Ford acquired a 75-per cent stake in it
in 1987. In 1994, Ford took full control of the company.
Martin is based in Gaydon, Warwickshire. Its current line up includes models such
as the Vantage and DB9. The company is showcasing its new flagship, the DBS, at
the Frankfurt motor show.
car is part of legendary James Bond films. The first Bond movie to feature an
Aston Martin was Goldfinger, in 1964.
SUPERBRANDS TOP 20
The survey shows the following as the top 20 brands:
4. Bang & Olufsen
8. Agent Provocateur
18. Green & Black''s
also see : List
of Marketing Review