opens concept store, Gourmet
Bangalore: Foodworld Supermarkets plans to
invest Rs80 crore every year in its expansion plan that involves opening stores
under various formats. The company is targeting to open 200 Foodworld stores in
India under formats like hypermarkets, supermarkets, express stores and concept
stores by 2009.
present about 60 Foodworld stores operate in Bangalore, Hyderabad and Chennai.
The company is now looking at opening stores in North India and Mumbai. In Foodworld
Supermarkets has opened its first concept store in the country called Gourmet,
which will give customers an "international food experience" by selling
a range of vegetables, fruits, marinated meat and seafood.
2,800-sq. ft. store in Bangalore also stocks organic food, dairy and bakery products
from around the world. Some of the products sold are low-fat dairy products
from India and around the world, cheese and cold cuts from Italy, France, the
Netherlands and Switzerland, organic vegetables, rice, dals, spices, pickles,
jams and tea, and bakery products from Asia and Europe. Foodworld plans to open
more Gourmet stores in Bangalore, Chennai and Hyderabad by the end of the year.
launches Radio Audience Measurement
Mumbai: TAM Media Research has launched
Radio Audience Measurement or RAM. The service will provide a measurement of radio
listeners and tap the growth of the radio industry and will operate as an independent
division of TAM Media Research.
Television Audience Measurement or TAM, RAM is a joint venture between market
research firm IMRB International and Nielsen Media Research, the global information
to a study by AdEx India, the division of TAM tracking advertisement segment in
print, radio and television, radio was the fastest growing medium in terms of
ad spends of Rs 500 crore in 2006, a growth of 58 per cent over the previous year.
The new radio
service would provide measurement of listener reach, ad spends and peak listening
times among other services.
ratings will be made available on a weekly basis by September 2007. The data would
be of importance to media planning agencies and radio broadcasters. Initially,
the RAM panel will measure radio audiences in Mumbai, Delhi and Bangalore.
targets women with special products
Kolkata: Standard Chartered Bank has
launched a special savings account called aaSaan - only for women customers of
the branch. The account will allow free cash withdrawals from domestic (non-SCB)
VISA ATMs and provide an international debit card for a fee. It will also come
with a free local cheque book.
said Stanchart Bank will try to cater to women''s financial needs in varied ways,
continuing an effort that was seen with the introduction of the Diva card. aaSan
however has features that are quite different from the Diva card.
plans product demos
Bangalore: Apple Computers is planning to conduct
product demos to reach out to the public and increase sales of its products.
company will hold `You''re your Mac'' demonstration camps at New Delhi, Mumbai,
Ahmedabad, Pune, Bangalore, Kochi, Goa and Kolkata, where the company recently
set up its 10th retail store.
demos are designed to suit both beginners and experienced users. Topics will cover
managing digital photograph collections through iPhoto, one-click Web site creation,
County to foray into women''s and kid''s wear
Cotton County, which has been
present till now in the menswear segment, is foraying into women''s and kids'' segments.
wear products will sell under the Cotton County Femme brand and will mainly offer
Westernwear like t-shirts, denim, capris and winter wear, as soon as the season
begins. This would include sweaters, tops and designerwear. The kids'' segment
would be called Cotton County Tazo.
products would be priced lower as compared to brands like Lilliput and Gini and
Jony and would compete more with products in the unbranded market.
this year Cotton Country forayed into the high end segment with French Republic
that comprises trousers priced above Rs2,299. The company plans to add denims
to this range priced above Rs1,699.
the company added another extension called Cotton Country Alpha in the fixed price
segment. The stores currently stock only shirts in this brand, priced at Rs299
though, trousers, costing Rs399 each, will soon be made available under this brand.
plans to expand add more stores in the South in the next fiscal. By the end of
the current fiscal, the stores would move away from the men''s only category to
a family shop, catering to men, women and kids.
New York Life launches new unit-linked plan
Max New York Life Insurance
Co has launched Life Maker Premium, a unit-linked endowment plan, which the company
says is tailored to the needs of the middle-income group.
is the fifth product launched from Max New York Life''s unit-linked portfolio and
the first to offer the option to invest fully in equity funds giving the customers
an option to maximise growth prospects.
company said the features of Life Maker Premium are: flexibility in premium payment,
investment flexibility with the customer choosing to invest in five investment
funds offered by the company, higher returns and high quality of advice.
Spirits launches Romanov diet vodka for the health-conscious
UB Group''s United Spirits has launched the first variant of its vodka brand Romanov,
called Romanov Diet Mate Vodka which includes a herbal ingredient, Garcinia, that
helps in controlling cholesterol and burning body fat. The product is priced at
a 10 per cent premium to the original Romanov Vodka.
company believes that the product will achieve at least 10 per cent of the sales
of the original Romanov Vodka flavour.
Vodka sold nearly 8.5 lakh cases last year, and has a CAGR of 45 per cent. The
Indian vodka market is about three million cases, of which brands from the UB
stable, Romanov and White Mischief, form 70 per cent. White Mischief clocked sales
of 1.1 million cases last year.
developing Kurkure variants
Mumbai: PepsiCo India''s Frito Lay Division
is planning to come out with variants of its popular snacks brand Kurkure which
successfully bridged the gap between namkeens and potato chips.
entry of new players in the recent past including ITC''s Bingo brand, into the
category is leading Frito Lay to innovate its offerings under its homegrown brand.
the variants are at a development stage under a robust product development team.
of segmenting the offerings under the bridge category, Frito Lay has lined up
a range of snacks in different formats suited for different needs of consumers.
In the recent
past, a new variant of Kurkure was launched called, Solid Masti, a denser offering
in its portfolio compared to its existing lightweight format for its existing
Lays'' creative and media-buying agencies, JWT and Mindshare in Delhi, have create
a contest `Kurkure Chai Time Achievers'' that would make `real people'' famous.
The contest involve creating recipes based on the brand and the winners would
be featured on at least one million Kurkure packs.
Honda launches ''Splendor NXG''
New Delhi: Hero Honda Motors has launched
`Splendor NXG,'' a model in the deluxe segment which is available in two variants
with spoke and cast wheels priced at Rs40,990 and Rs41,990 (ex-showroom Delhi)
new Splendor is built with a new engine and it can deliver peak power of 7.7 PS.
says it seeks to leverage the existing Splendor brand by increasing the product
offering to its customers. Both Splendor Plus and NXG would co-exist with the
idea that it would address different customer requirements.
year, the company sold over 1.09 million units of Splendor and with the launch
of the new model, the company expects the brand to gain further momentum. It feels
there is further scope for penetration in the 100-125cc segment, as this comprises
51-per cent of the market against the premium bike segment, which accounts for
11 per cent.
launches new policy Jeevan Amrit
Mumbai: LIC has launched a new insurance
policy "Jeevan Amrit" designed with a short period for premium payment.
payable decreases after the first one-year of the policy and the payment is limited
to a term of three to five years.
policy term ranges from 10 to 30 years and the minimum sum assured is Rs 1 lakh.
The plan has no upper limit.
bonuses are payable on the total premiums paid rather than the sum assured. When
the policy matures, the total amount of premium paid along with vested
bonuses will be payable. In the event of death of the insured, the sum assured
along with vested bonuses is payable.
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