Hotels ties up with Café Coffee Day
Bangalore: Indian Hotels Corporation''s Ginger
Hotels, positioned on the `Smart Basics'' platform has
entered into a partnership with Café Coffee Day,
for opening a Coffee Day''s outlet in the hotel.
outlet would be open to all, and not just the hotel''s
The company said that the aim is to increase footfalls
in Ginger and increase the reach of Café Coffee
present Ginger Hotels is present in seven cities and
25 Ginger hotels are expected to added by the end of
this financial year. Work on the new hotels has begun
in Goa, Puducherry and Agartala, while work in Pantnagar,
Vadodara, Tiruppur, Guwahati, Ludhiana, Jamshedpur,
Delhi, Mangalore, Paradeep, Panaji and Ahmedabad will
retail coffee chain Café Coffee Day café
hopes to increase the number of outlets in the country
Reliance slash lifetime pre-paid charges
New Delhi: Bhatri Airtel and Reliance Communications
have dropped the upfront cost of a lifetime pre-paid
card to Rs 495 from the existing offer of Rs999.
in Airtel''s Rs999 lifetime pre-paid card, users have
to make a minimum of only one call in six months to
keep the connection alive, users of the new Rs495 card
will have to make calls worth a minimum of Rs200 every
180 days. The new card will be available from May 18.
marketing companies revamp retail outlets
New Delhi: Government owned oil marketing companies
(OMCs) are modernizing their outlets in a bid to revamp
their image with an investment of Rs 1,089 crore during
the current fiscal (2007-08), up from Rs 732 crore in
is an increase of 48.77 per cent in expenditure for
modernisation of retail outlets. The Union Minister
of Petroleum and Natural Gas, Mr Murli Deora, informed
the Lok Sabha today that the PSU OMCs Indian
Oil Corporation, Bharat Petroleum Corporation Ltd and
Hindustan Petroleum Corporation Ltd would be
investing on modernisation of their retail outlets to
improve appearance and provide facilities to customers
with a view to effectively face the competition in the
deregulated scenario and enhance the customer loyalty
through improved services.
IOC including IBP has earmarked Rs 763 crore for the
purpose, BPCL would be spending Rs221 crore. HPCL plans
to spend Rs 105 crore for modernisation of retail outlets.
2006-07, IOC (including IBP) had spent Rs 351 crore,
BPCL Rs 214 crore, and HPCL Rs167 crore on modernisation
of retail outlets. The criteria for selection of retail
outlets for modernisation are primarily based on location,
current sales and the future potential.
Kumars, Dunhill enter pact
New Delhi: Textiles major S Kumars Nationwide
Ltd said that it had entered into an exclusive marketing
agreement with the UK-based luxury men''s brand Dunhill,
and plans to open around eight to 10 stores in the next
we plan to open a total of four stores in the next two
years, with an approximate investment of around Rs 16
crore," said Mr Nitin Kasliwal, Vice-Chairman and
Managing Director, S. Kumars. "We eventually plan
to open about 10 stores in five years. But all that
would also depend on real estate conditions in the country,"
company will open stores with an average area of 2,000
sq. ft to 2,500 sq. ft at five-star hotels and all luxury
malls coming up in the country. The first Dunhill outlet
was launched at a five-star hotel in the Capital, on
Newman, regional managing director, Asia Pacific, Dunhill,
said that the company had plans to roll out the brand
in India. "Once all our planned stores are in place,
we expect India to contribute about 10-20 per cent to
Dunhill''s global revenues," he said.
Machine brand relaunched
Bangalore: Jeans brand Flying Machine is being relaunched
across several exclusive boutiques in the country. The
first five stores have come up in Bangalore. About 50
more are planned in the first year of relaunch.
brand, from the Arvind Brands stable, which underwent
a major revamp recently, is looking to sign on Bollywood
actor Abhishek Bachchan as brand ambassador. The brand
rehaul saw changes in the logo, product line and brand
positioning. The new Flying Machine products have been
designed in collaboration with Italian designer Chicco.
The retail stores have been re-engineered by British
retail design firm JHP.
Which bike manufacturer in India would include in a
feature-list of its bike a comparison with a tractor?
No prizes for guessing Royal Enfield.
latest, Machismo 500, the bike with the pulling power
of a tractor, according to Royal Enfield officials,
was launched on Friday.
then, when have the usual rules of the game fuel
efficiency, smooth lines, flashy looks applied
to a machine from Royal Enfield starting from the Bullet,
a model that has been around for over half a century.
Machismo 500 is true to form. The four-stroke bike with
a lean-burn engine and five-speed gearbox with left
footgear shift will cost the buyer Rs1.05 lakh.
compare it with a tractor or an earthmover? Who cares?
Definitely, not the Royal Enfield customer.
there are over 33,000 of them buying a new Royal Enfield
every year and 5,000 more are willing to wait a few
months after coughing up the full payment. All of them
sold on the half-century of legend, tradition and the
`bullet beat'' of a brand dating back to the World War
to Anupam Thareja, Director, Royal Enfield, its production
facility at Tiruvottriyur in North Chennai is churning
out the bikes to full capacity of about 34,000 and the
company hopes to increase capacity to about 40,000 during
the year. Royal Enfield will sell just about five hundred
Machismo 500s a year, making it a "machine to aspire
for," Mr Thareja said. Royal Enfield has picked
for itself a niche it promotes not motorcycles
but a motorcycling experience. The Machismo 500 is a
niche within that niche.
will be an exclusive club with the buyers getting the
`royal'' Enfield treatment at any of its brand stores
and select dealerships where the bike will be available,
he said. This bike is exported to the Europe and Australia,
Enfield, a division of Eicher Motors, has turned a profit
last year. However, Mr Thareja declined to share the
details of the turnaround. The company hopes to launch
a motorcycle with a new engine later this year, he said.
Enfield has five other two-wheelers in the domestic
market Bullet 350, Bullet Electra 5S, Bullet
Machismo and Thunderbird.
Motion Pictures launching second brand
After establishing UTV Motion Pictures as a strong player
in Indian and international cinema, the company is launching
its second motion picture brand Spotboy.
Ronnie Screwvala, CEO of UTV, says, "Our business
has grown manifold and we have numerous projects underway.
Also, we are entering new markets and going international
in the coming months, which made this the appropriate
time for us to launch Spotboy Motion Pictures.
brand will take over some existing projects but will
largely develop its own fresh content."
is a typical business expansion plan followed by most
international production companies and provides the
company with bandwidth and thinking flexibility.
also helps bring diverse projects within the same studio
through different brands.''''
Bahl, business head, SAB TV, has been appointed to head
this new venture as executive vice president. Bahl has
built SAB as a strong player in the GEC space in the
last 18 months, by more than doubling its ratings and
revenue and building a strong brand in a hugely cluttered
in the last one year, has become an example of re-inventing
a brand with consistency of content and marketing. Bahl,
has spent a large part of his 11 years of work experience
in advertising, with Ogilvy and then Contract as Vice-President.
He has also worked with indya.com and Radio Mirchi as
its national marketing head.
Brands unveils Dreamline for home segment
Future Brands, a part of the Future Group, has announced
the launch of its first brand `Dreamline'' for the home
category. The company also announced that actor Hema
Malini would be the brand ambassador for the products.
includes kitchenware, bed and bath linen, furniture
and home decor.
brand has been exclusively licensed to Pantaloon Retail
(India) Ltd, although both Future Brands and Pantaloon
Retail are part of the Future Group. It will enter the
market initially with Dream Kitchen and Dream Bed and
Bath, while Dream Furniture and Dream Décor will
be launched in the future. The Dream Kitchen and Dream
Bed and Bath products will be priced starting from Rs30
and go up to Rs2,000.
Udeshi, CEO, general merchandise, Pantaloon Retail,
said that the company hopes to make Dreamline a Rs 200-crore
brand within the next four years. "We are confident
that Dreamline will win over customer loyalty,"
brand will be initially introduced through Pantaloons''
Big Bazaar and Food Bazaar outlets across the country
and will be priced competitively with other products
from the same category. "We see a huge potential
to grow in the home category, with the Indian market
offering wide scope for the `value proposition'' products,"
said Kishore Biyani, managing director, Future Group,
in a press release.
Dream Kitchen product line will be launched in the non-stick
cookware, hard anodised cookware and utility. In the
plastic segment, products such as thermoware, household
items and kitchenware will be launched. The crockery
segment will have opalware and glassware. The Dream
Bed and Bath brand will have products such as plain
and satin bedsheets, pillow covers and towels.
phases out Accent CRDi, Viva models
Hyundai Motor India has phased out the Accent CRDi (diesel)
variant and the Viva (petrol and diesel) model. A company
spokesperson said only the GLE petrol variant would
now represent the Accent range.
Accent CRDi, launched in October 2002, was the first
car in the mid-size segment to feature the CRDi (Common
Rail Direct Injection) diesel technology; the Viva model
(petrol launched in August 2002, diesel in January 2004)
was the first sports notchback vehicle in the mid-size
segment. This was the second batch of variants in the
Accent range that were discontinued. Earlier, the company
had discontinued GTX-Tornado, GLX and the GLS model.
GTX model came with a 1.6-litre engine and safety features
such as ABS (Anti-Brake Locking System).
phase-out of old models would help remove production
constraints on the roll-out of new and promising models
such as Getz and Verna.
recently introduced a revamped Getz with a smaller 1.1-litre
petrol engine against the earlier 1.3 litre engine.
new engine (eligible for tax sops) has received a positive
response with a waiting period of one to two months.
change has also pleased motoring critics. From March
2007, it is the latest Hyundai model to be exported
with a target of 20,000 units per year for the next
five years. Forty thousand units will be exported in
the first fiscal, said senior officials.
will be exported mainly to the European markets as it
meets all their safety and emission standards.
the success of Verna (especially the diesel variant)
in the domestic market, the company recently launched
the top of the line CRDi SRX variant.
comes with new features such as keyless entry with burglar
alarm, and instrumentation upgrade to display information
such as outside temperature and distance to empty for
the fuel that is an industry first in its segment.
new models have enabled the company to reduce the variants
in the Accent range to the GLE model, which continues
to sell 700-800 units a month.
to senior officials, the GLE model is ideal for the
debutant buyer in the mid-size segment and is primarily
well suited for the fleet market.
officials said exports of the Accent model to Morocco,
Algeria, Sri Lanka and other countries will continue.
Italian brand Diesel ties up with Arvind Mills
Diesel is in India. The Italian luxury denim and casual
fashion brand has entered into a joint venture agreement
with Arvind Mills to create a new company called Diesel
India Fashion Arvind Pvt Ltd.
will be a 51:49 joint venture with Diesel having the
larger stake. According to Mr Renzo Rosso, President
and founder of Diesel: "India is a most incredible
country in terms of economic growth and for the fast
development of its fashion market."
joint venture company will set up two flagship stores
in New Delhi and Mumbai by the end of this year. It
hopes to open 15 stores in three years in cities such
as Hyderabad, Chennai and Chandigarh. They will be a
combination of large flagship stores (5,000 sq feet)
and smaller ones (3,000-3,500 sq ft).
stores will sell all product lines of diesel
jeans and other casual apparel for men and women, bags,
women''s lingerie, innerwear for men, watches, jewellery,
shoes and glares. The pricing will be the same as in
international markets. A pair of jeans will cost about
Mehta, president, Arvind Brands, said: "It is a
prestige to be associated with the god of denim fashion.
The fact that they signed a joint venture with us shows
that they see India as a long-term destination. We want
to bring in authentic original Diesel products from
wherever it is made in the world most of it is
made in Italy to Indian consumers in stores that
are as attractive and exciting as they are in the world."
V Birla group set to unveil new retail brand
The A V Birla group is all set to unveil a new retail
brand soon, according to sources in the group. The group''s
retail venture, spearheaded by the Trinethra chain of
stores, which it acquired in January this year, will
see stores being launched next month in Pune under the
new brand. The expansion of the chain in the West, North
and East will be under the new brand and eventually
Trinethra''s 225 stores, which are predominantly in the
South, will be rebranded, say these sources.
group has set itself an aggressive growth plan with
20-25 stores planned in each city that it enters. The
group''s hypermarket venture will be on course by next
year; it already has one in Mysore, set up by Trinethra
before the acquisition.
V Birla Retail is also on a hiring spree as it scales
up. According to sources, several retail merchandisers
from Reliance Retail have moved on to the Birla group
with substantial raises. Retail merchandisers have become
key to organised retail as they are responsible for
product placement, pricing and promotion and responsible
for a store environment.
group has also recruited expatriates for its top management.
While Mr Andrew Denby, who was formerly with retailer
A S Watson in the Philippines, heads the supermarket
chain, Russell Berman, who was earlier with Carrefour
in China, heads the planned hypermarket chain.
Group plans to invest Rs 4,000 crore in its retail venture
and began its retail play early this year by taking
over Trinethra Super Retail for Rs 150 crore.
ties up for in-film placement
After Bharat Matrimony, it''s now the turn of rival Shaadi.com
to go in for in-film placement. The online matchmaker
has tied up with Hindi film Metro, starring Konkona
Sen and Shilpa Shetty, to reach a wider audience.
to Business Line, Mr Omprakash Hassanandani,
business head, shaadi.com, said the company is increasing
ad spends by about 30-40 per cent. The company is in
the growth phase and needs to sustain its No 1 position,
he said. It has also announced plans to enter businesses
associated with matchmaking, such as horoscope matching
and wedding planning.
the in-film placement, Hassanandani said shaadi.com
wants to position itself as part of a daily lifestyle.
Online matchmaking has now become popular in the metros.
The script of the movie, which portrays "everyday
people living in a city like Mumbai" also provided
the opportunity for a seamless fit and hence the tie-up,
People Group, which owns shaadi.com, produced a `Hinglish''
movie called Flavours about four years ago, about
the loves and lives of the Indian diaspora in the US.
Earlier, it made a short movie for private viewing called
shaadi.com (one of the actors was People group CMD Anupam
Mittal), the theme being the trials Indians in the Western
world face finding a match.
has had 10 million members since inception and has facilitated
one million marriages, Hassanandani said.
plans higher priced brands
Perfetti van Melle India (PVMI) Pvt Ltd has embarked
on a new marketing strategy to manufacture and market
relatively higher priced brands, in an effort to ease
out the pressure on margins from its existing brands.
"We have decided to manufacture and market slightly
higher priced brands in order to bring balance to our
margins which are currently under a lot of pressure
due to increasing prices of raw materials such as glucose,
sugar and milk," said Prakash Wakankar, managing
director, Perfetti van Melle India Pvt Ltd. "Well,
it''s not only us who is facing the problem. It''s an
industry challenge since these raw materials are commonly
used across the sweet confectionery market," added
to the company, while prices would be increased, it
would have to be done keeping in mind the affordability
factor, since PVMI deals in mass products. Some of the
company''s flagship brands are Alpenliebe, Center Fresh,
Big Babol and Chlor-mint.
fact, earlier during the year, on a visit to the country,
Stefano Pelle, vice president and chief operating officer,
business unit Russia and South Asia, had said that sooner
or later the 50-paise price point would have to be increased
to maintain a balance in the margins.
On new products, Wakankar said, "We have several
new launches in the pipeline, with more focus on value-added
products and variations. We will also introduce a few
new categories that will be a part of the broad sweet
confectionery market." Of the Rs1,800-Rs2,000-crore
sweet confectionery market that does not include chocolates,
PVMI captures around 30-35 per cent share, thereby making
it the market leader in the segment.
growth plans, Sameer Suneja, head, marketing, PVMI,
said, "While the industry is growing at around
five to seven per cent per annum, PVMI has a much healthier
double digit growth rate, owing to its wide distribution
network." The company will hit the two million-distribution
outlet mark by the year-end.
the company''s upcoming plant in Uttaranchal, Wakankar
said, "The new plant will add significantly to
our current production capacities in the gum and the
candy segments, as soon as it becomes operational within
this month." The company plans to manufacture products
such as liquid filled gums, cream fills and certain
new brands at the upcoming facility. PVMI already has
two other plants in Manesar and Chennai.
new perfume range
United Colors of Benetton (UCB), a leading Italian clothing
brand, has unveiled its new perfume range Cotton
for the spring-summer season. The company has
launched this new range in three variants, United Colors
of Benetton (fragrance) Woman, Man and Unisex.
to Patrick Malek, export director, elective Beauty,
"The new range is inspired by the softness and
freshness of pure and delicate cotton. We have also
kept market and brand acceptability in mind before launching
it in India." UCB Woman is inspired by the accents
of neroli and mandarin. While, UCB Man has flavours
of bergamot and blackcurrant bud, UCB Unisex has a fragrance
of bergamot and neroli.
All the three variants are
available in three sizes 125 ml priced at Rs1,925;
75ml priced at Rs1,495 and 45ml available at Rs995.
Malek said that the range would be available in 150
stores across India. "We are also looking at introducing
two other ranges later this year. We are looking at
launching the B.United Jeans range in September and
the UCB White Nights range.
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